Soccer icon catches new limited-edition drop to kick it in style from the pitch to the pub with Hahn

Soccer icon catches new limited-edition drop to kick it in style from the pitch to the pub Hahn, Mackenzie Arnold and Soft Serve Studio fuse lifestyle luxury into a sporting accessory in a new premium-collaboration. What you need to know Hahn and Soft Serve Studio have tapped local soccer legend, Mackenzie Arnold to drop the […]
A scrum-tious partnership: Guinness joins the NSW Waratahs

[aioseo_breadcrumbs] A scrum-tious partnership: Guinness joins the NSW Waratahs Guinness will become the club’s official beer partner through to the end of 2028. What you need to know Guinness has become the official beer partner of the NSW Waratahs, reinforcing the beer’s global commitment to the sport and its fans. As part of the agreement, […]
Hahn tees up a Ripper new sponsorship

[aioseo_breadcrumbs] Hahn tees up a Ripper new sponsorship Hahn is swinging big in 2026, announcing a brand-new partnership with all-Aussie golf team, Ripper GC. What you need to know Hahn has announced a new partnership with Ripper GC, becoming an official sponsor of one of golf’s most electric teams. The Ripper GC team has quickly […]
Virtual viewing, real impact: XXXX rewards Aussies with beer to watch grass grow for the Great Barrier Reef

[aioseo_breadcrumbs] Virtual viewing, real impact: XXXX rewards Aussies with beer to watch grass grow for the Great Barrier Reef XXXX has announced a new initiative inviting Aussies to tune in to watch grass grow and be rewarded with a tasty beer discount. What you need to know Watching grass grow is usually a punishment, but […]
Tooheys set to serve 60,000 schooners as music fans flock to Tamworth Country Music Festival 2026

[aioseo_breadcrumbs] Tooheys set to serve 60,000 schooners as music fans flock to Tamworth Country Music Festival 2026 Tooheys has revealed it expects to pour 25,000 litres of beer during the iconic Aussie music festival. What you need to know Tooheys has revealed it expects to pour the equivalent of 60,000 schooners at this year’s Tamworth […]
Boag’s Brewhouse officially reopens after extensive revamp

[aioseo_breadcrumbs] Boag’s Brewhouse officially opens after extensive revamp The $2.4M new venue is expected to attract up to 29,000 additional visitors annually. What you need to know Lion has officially reopened Boag’s Brewhouse after an extensive refresh to the venue. Highlights of the new venue include a new brewhouse hall, enhanced tasting area, redesigned beer […]
Tooheys takes the stage as official beer partner of the Toyota Tamworth Country Music Festival

[aioseo_breadcrumbs] Tooheys takes the stage as official beer partner of the Toyota Tamworth Country Music Festival The partnership builds on Tooheys’ commitment to live music and local communities. What you need to know Tooheys has been announced as the Official Beer Partner of the Toyota Tamworth Country Music Festival (TCMF), marking its first major presence […]
Little Creatures Little Hazy Lager Product Recall

[aioseo_breadcrumbs] Little Creatures Little Hazy Lager Product Recall We have identified an issue with a small number of Little Creatures Little Hazy Lager 375mL cans. We have identified an issue with a small number of Little Creatures Little Hazy Lager 375mL cans that are subject to a secondary fermentation effect that can increase alcohol percentage […]
From Tokyo to the track: Kirin Ichiban pours Japanese precision at debut Melbourne Cup Carnival marquee

[aioseo_breadcrumbs] From Tokyo to the track: Kirin Ichiban pours Japanese precision at debut Melbourne Cup Carnival marquee The marquee reinforces Kirin Ichiban’s commitment to craftsmanship and quality. What you need to know Kirin Ichiban has made its debut at the Melbourne Cup Carnival with a three-story marquee inspired by Japanese Izakaya culture. Guests will enjoy […]
Stone & Wood enlists unlikely trio to soundtrack your summer afternoons

[aioseo_breadcrumbs] Stone & Wood enlists unlikely trio to soundtrack your summer afternoons Focused on summer vibes, the campaign blends music, film, and beer to celebrate connection and relaxation. What you need to know Stone & Wood has launched its biggest campaign yet, Afternoon Delight, featuring a fresh take on the classic 1976 track by Troy […]