Awkward never looked so good: XXXX launches new collaboration with hilarious star-studded shoot
[aioseo_breadcrumbs] Awkward never looked so good: XXXX launches new collaboration with hilarious star-studded shoot XXXX has partnered with Tide Apparel for a limited-edition summer capsule, celebrated through a nostalgic 90s-style awkward family photo campaign. What you need to know XXXX has partnered with Tide Apparel for a limited-edition summer capsule, celebrated through a nostalgic 90s-style […]
Lion and Cricket Tasmania’s partnership to go beyond 10 years!
[aioseo_breadcrumbs] Lion and Cricket Tasmania’s partnership to go beyond 10 years! Lion has renewed its partnership with Cricket Tasmania for five more years. What you need to know Lion has renewed its partnership with Cricket Tasmania for five more years, extending pourage rights at Ninja Stadium until 2029. The agreement supports statewide cricket initiatives and […]
Steinlager becomes official beer of Golf NZ
[aioseo_breadcrumbs] Steinlager becomes official beer of Golf NZ The partnership builds on Steinlager’s legacy in sports and its commitment to supporting Kiwi achievement. What you need to know Steinlager has become the official beer of Golf New Zealand, expanding its presence in the growing golf community. The collaboration includes promotional campaigns, prizes, and new commercial […]
Cheers to four more years of iconic partnership
[aioseo_breadcrumbs] Cheers to four more years of iconic partnership Lion has extended its 65-year partnership with the South Australian Cricket Association for another four years. What you need to know Lion has extended its 65-year partnership with the South Australian Cricket Association for another four years. The deal includes continued support for men’s and women’s […]
From pubs to ARIAs: Tooheys rocks ARIA nomination!
[aioseo_breadcrumbs] From pubs to ARIAs: Tooheys rocks ARIA nomination! Tooheys’ On Tour campaign has earned an ARIA nomination for Best Use of an Australian Recording in an Advertisement. What you need to know Tooheys’ On Tour campaign has earned an ARIA nomination for Best Use of an Australian Recording in an Advertisement. The campaign featured […]
Lion appoints new CEO and creates Lion ANZ business unit
[aioseo_breadcrumbs] Lion appoints new CEO and creates Lion ANZ business unit Anubha Sahasrabuddhe will become Chief Executive Officer of the unified Lion ANZ business. What you need to know Anubha Sahasrabuddhe has been appointed CEO of Lion, as the business merges Australian and NZ operations into a unified Lion ANZ business. The restructure aims to […]
Lion becomes a certified B Corporation
[aioseo_breadcrumbs] Lion becomes a certified B Corporation The leading beverage company joins global movement using business as a Force for Good. What you need to know Lion has achieved B Corp certification across its entire business, reinforcing its commitment to social and environmental impact. The certification validates Lion’s governance, sustainability, and community practices, scoring above […]
Oui monsieur! Vanguard Luxury Brands joins forces with Maison Ferrand
[aioseo_breadcrumbs] Oui monsieur! Vanguard Luxury Brands joins forces with Maison Ferrand Lion’s Vanguard Luxury Brands has been named as the exclusive Australian distributor for Maison Ferrand’s premium spirits portfolio. What you need to know Lion’s Vanguard Luxury Brands has been named as the exclusive Australian distributor for Maison Ferrand’s premium spirits portfolio. Products include Planteray […]
RUPA proudly announces new partnership with Lion Australia
[aioseo_breadcrumbs] RUPA proudly announces new partnership with Lion Australia Lion has become the official beer partner of RUPA and sponsor of the Annual BDO Rugby Players Lunch. What you need to know Lion has become the official beer partner of RUPA and sponsor of the Annual BDO Rugby Players Lunch. The partnership includes naming rights […]
Kirin Ichiban tapped as the new official beer of Victoria Racing Club
[aioseo_breadcrumbs] Kirin Ichiban tapped as the new official beer of Victoria Racing Club The partnership includes a new marquee in the Birdcage and premium Japanese-themed experiences at Flemington. What you need to know Kirin Ichiban has become the official beer of the Victoria Racing Club. The partnership includes a new marquee in the Birdcage and […]