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    Our Strategy

    Our business strategy is focused on accelerating growth across our key categories including core beer, craft beer and modern ready to drink beverages, always keeping the consumer and customer at the heart of all we do.

    Win in Key Consumer Battlegrounds

    We will meet and exceed consumers’ changing needs by developing our current brands and innovating in segments of the future.

    Be a Force for Good

    Our brands and business will build trust by engaging our communities and consistently doing the right thing for the long term..


    Culture for Performance

    We will be a ‘challenger’ organisation, with world-class talent as diverse as our consumers and communities.

    Tech and Data Driven

    We are driving new capabilities to deliver exceptional insights and transform how we partner with our valued customers, enhance our business and our operations.

    Lion strategy for growth

    Lion Key Consumer Battlegrounds (2)

    Win in key ​consumer battlegrounds​


    Force for​ good​

    Culture For Performance

    Culture for​ performance​

    Technology Driven

    Technology and​ data driven​

    Fuel for growth

    Fuel for​ growth​

    News & media

    Stay up to date

    Never settling, we continue to challenge the status quo and seek out ways to do things differently. Read how we are going beyond to deliver more value for our business and society every day.