WHO WE ARE
Our Strategy
Our business strategy is focused on accelerating growth across our key categories including core beer, craft beer and modern ready to drink beverages, always keeping the consumer and customer at the heart of all we do.
Win in Key Consumer Battlegrounds
We will meet and exceed consumers’ changing needs by developing our current brands and innovating in segments of the future.
Be a Force for Good
Our brands and business will build trust by engaging our communities and consistently doing the right thing for the long term..
Culture for Performance
We will be a ‘challenger’ organisation, with world-class talent as diverse as our consumers and communities.
Tech and Data Driven
We are driving new capabilities to deliver exceptional insights and transform how we partner with our valued customers, enhance our business and our operations.
Lion strategy for growth
Win in key consumer battlegrounds
Force for good
Culture for performance
Technology and data driven
Fuel for growth
News & media
Stay up to date
Never settling, we continue to challenge the status quo and seek out ways to do things differently. Read how we are going beyond to deliver more value for our business and society every day.