12 December 2019:Following its announcement last month that it would become Australasia’s first major carbon neutral brewer in 2020, Lion has today pledged to use 100% renewable electricity to brew all of its beers by 2025.
CEO of Lion Stuart Irvine said the company had received such a positive reaction to its carbon neutral commitment that it was keen to announce the next phase of its climate strategy before Christmas.
“Lion is proud to be extending its reliance on renewable electricity as a key component of maintaining Climate Active certified carbon neutral operations,” Mr Irvine said.
“Going into the summer months, we want consumers to crack open a cold Furphy, XXXX GOLD, Tooheys New, Little Creatures, Kosciuszko, or any of the fantastic beverages in our portfolio and know that they represent Lion’s long-term pledge to do the right thing by the environment,” Mr Irvine said.
“Lion is now proudly pulling every carbon abatement lever available. Not only have we committed to sourcing all our electricity from renewable sources to lower our emissions, but we are offsetting our remaining organisational footprint to put us in a carbon neutral position.
“We have been on this journey for quite some time, but speed is of the essence in addressing climate change. While we work towards our 2025 renewable electricity target, in the meantime our remaining emissions will be offset through a portfolio of verified projects focusing on bush regeneration and conservation projects that both cut carbon emissions and protect vital habitat and food sources for native wildlife.”
Lion will announce its carbon offset projects through Tasman Environmental Management early in 2020.
For more information:
Media and Communications Manager, Lion
Phone: 0421 765 446
Lion is a leading beverage company with a portfolio that includes many of our region’s favourite brands. The company operates historic breweries, such as Tooheys and XXXX Castlemaine Perkins, and is a leader in craft brewing, with brands such as James Squire and Malt Shovel, Little Creatures, Kosciuszko, and Furphy. Lion is part of the Lion Group, a wholly-owned subsidiary of Kirin Holdings.