It all started with a marriage proposal and a corsage of four roses dating back to 1888 where in 1884 Paul Jones Jr. moved his successful bourbon business to Louisville’s “Whiskey Row” and trademarked the brand four years later, which was one of the few bourbon brands to survive Prohibition by being sold as medical whiskey. The guiding principle of quality led the distillery to perfect ten signature recipes, crafted from a combination of two mash bills and five proprietary yeast strains.