XXXX and The Pass announce donation of $1 for each XXXX GOLD schooner sold to provide relief for Queensland flooding, across 85 venues
Iconic Queensland beer brand, XXXX, has announced its latest ‘Support Schooners’ donation initiative in partnership with The Pass Australia’s leading pub loyalty program, to help the urgent flood recovery relief being carried out across affected areas in Western Queensland.
Fellow Queenslanders can show their support by simply purchasing a XXXX GOLD schooner at 85 participating venues.
Running for three weeks, from 28 – 19 May 2025, for every schooner of XXXX GOLD sold at participating The Pass venues across Queensland, XXXX and The Pass will donate $1 to the charity, GIVIT, which has partnered with the Queensland Government to manage donations of essential goods, services and funds for people impacted by the floods.
For over 147 years, XXXX has stood with Queenslanders through thick and thin, from helping those doing it tough, donating funds to help keep the state afloat and recently, raising spirits in a XXXX Can Van delivering slabs of XXXX GOLD and ice to those affected by Cyclone Alfred. This is the second year of the ‘Support Schooners’ initiative which saw over $100,000 raised last year in partnership with the Great Barrier Reef Foundation.
Lion State Sales Manager Queensland, Marc Woolnough, said “So much of Queensland has been impacted by natural disasters this year, including in Western Queensland where many farmers and communities have experienced a once in a generation flood event. XXXX is a great mate to the state and for over 147 years we’ve had the backs of Queenslanders. In partnership with The Pass, the Support Schooners initiative is one way we can directly support those in the community who are facing difficult times from the floods.”
CEO of GIVIT Chris Staines, said: “GIVIT is grateful to XXX and their customers for supporting communities that have been impacted by storms and flooding across Western Queensland. Funds raised from this initiative will deliver essential goods and services to these communities that are doing it tough right now.”
Venue Manager at participating Regatta Hotel, Liam Gibbons, said, “We’re proud to be a pub participating in this initiative through our loyalty app The Pass. We always want to support our local communities and do what we can to help raise funds for those affected.”
List of venues participating in Support Schooners is here.
