Iconic Australian beer brand XXXX is expanding its portfolio with the launch of XXXX Ginger Beer (3.5% ABV), an exciting entrant to the popular ginger beer category. Crafted for easy drinking, it delivers a bold ginger kick with a smooth finish, offering a balanced and refreshing taste.
Brewed at the historic Castlemaine Brewery, XXXX Ginger Beer is made with real ginger juice, delivering a lively kick and a full-bodied finish. At 3.5% ABV, it sits lower than much of the category, appealing to modern beer drinkers looking for balance without compromising on flavour.
The launch marks a major milestone for XXXX as it expands into one of Australia’s fastest-growing alcoholic drink categories[1]. As more consumers seek a “near beer” alternative, XXXX is embracing the shift, innovating its range to cater to diverse tastes. With its smooth, approachable taste and lower ABV, XXXX Ginger Beer blurs the line between beer and other categories, extending beyond traditional beer drinkers and welcoming new audiences from other categories such as cider and RTD. This innovation underscores XXXX’s dedication to crafting high-quality, flavourful options that reflect evolving consumer preferences, leveraging the trust and heritage of the beloved Queensland icon.
“Over our 146-year history, XXXX has continued to evolve to reflect the way Australians like to drink. XXXX is known for full-flavoured but easy drinking beers and XXXX Ginger Beer is an exciting new addition to our lineup. Crafted with real ginger juice, it delivers a crisp, refreshing taste with a 3.5% ABV. We’re confident it will resonate with beer lovers and ginger beer enthusiasts alike,” said Pat Donohue, Field Sales Director – XXXX.
He adds, “We know there’s a growing appetite for ginger beer and options for those looking to moderate their alcohol intake and we’re excited to introduce our own take on that. We wanted to create something that not only delivers on flavour but also offers an easy drinking option. XXXX Ginger Beer is perfect for relaxed social occasions, whether it’s an afternoon barbecue, a day at the beach, or catching up with mates. It’s an exciting step for XXXX as we continue to expand our portfolio to suit the way Australians drink today.”
XXXX Ginger Beer is now available nationwide in major liquor retailers. XXXX Ginger Beer will be available to purchase in 330ml bottles in leading liquor stores across Australia. RRP starts from AUD$89 per case and AUD$28 per 6-pack.
