At Lion, we believe sustainability is really just good business practice.
Our core purpose – enrich our world every day by championing sociability and helping people to live well – is essentially a commitment to sustainability.
We firmly believe profit growth and social progress are not mutually exclusive and, as such, we have placed sustainability right at the heart of our new corporate strategy.
As we seek to grow our business, we will do so in a way that also creates value for society and manages our footprint, through:
- our products: optimising the choice, quality and wellbeing benefits of our products and shaping vibrant categories;
- our value chain: reducing our environmental footprint and use of natural resources;
- our communities: building sustainable farmer partnerships and improving our eating and drinking cultures;
- our people: investing in an achievement culture with high levels of wellbeing.
We believe this is what delivers long-term, sustainable growth.
We are excited about innovation opportunities in every function of our business with the potential to achieve social and environmental benefits, while generating new sources of revenue or saving costs.
Ambitious initiatives like Our Goodness Promise (formerly known as The Goodness Project) and our lower than full-strength beer innovation will position our portfolios in a market where consumers are looking to live healthy lifestyles.
Lion people fully understand their responsibility to use scarce natural resources with care and we, like our consumers, expect animals involved in the production of dairy products should be treated humanely.
We are passionate about responsible eating and drinking and we use our trusted brands to deliver responsibility messages and advice.
We also understand trust and quality relationships have to be earned. At the heart of everything we do is a belief that constructive and ethical behaviours are as important as results. We simply don’t value short-term results delivered in the wrong way.