Voodoo Ranger drops two new RTD classic flavours with a spirited twist
The new Voodoo Ranger Hard Cola and Hard Lemonade are refreshing, easy-drinking alternatives to traditional mixed drinks.
What you need to know
Voodoo Ranger has launched two new vodka-based ready-to-drink beverages, with 6% ABV and packed in a larger 375ml can
- The drinks are a punchy alternative to the usually subtle, low-intensity options in the RTD market.
Craft brewer Voodoo Ranger is shaking up the RTD category with the launch of its first vodka-based range to hit Australian shelves. Aimed at GenZennial male drinkers who are looking for big flavour, strength and value, the new Voodoo Ranger Hard Cola and Hard Lemonade options provide a refreshing, easy-drinking alternative to traditional mixed drinks.
Taking two classic refreshers and giving them a spirited twist, the new 6% ABV RTD range delivers a crisp and lively fizz with flavour in every sip, packed in a larger 375mL can. While the RTD market is led by subtle, low-intensity options, Voodoo Ranger is a punchy alternative that delivers a sweet, refreshing hit with a clean vodka kick.
Whether it’s a backyard session with mates or a post-skatepark hang, Voodoo Ranger is crafted for those who like their drinks full of flavour with a little extra swagger. Hard Cola brings a bold take to a timeless classic, fusing nostalgic cola flavour with a crafted edge, while Hard Lemonade zings with bright citrus characters, offering a tangy and refreshing beverage.
“We are seeing a shift in how young Aussie men engage with RTDs, with a strong desire for drinks that pack real flavour and don't compromise on value. Cola and Lemonade are amongst the top three most popular mixers with vodka, yet only account for 2% of the light RTD industry. By expanding the vodka RTD category, we are bridging the gap between nostalgic, full-throttle flavour and the refreshing finish that more drinkers are demanding.”
Albertus Lombard, Brand Director – RTD at LION
Voodoo Ranger Hard Cola and Hard Lemonade are available now from $29 RRP for a 4-pack at leading liquor retailers including Liquor Legends, Liquor Barons, Star Liquor, and Ritchies IGA.