The Swans are scoring Sydney a Tooheys or two with free Ultra schooners
Tooheys has announced its new partnership with the Sydney Swans AFL Men’s and AFLW teams.
What you need to know
Tooheys has become the Official Beer Partner of the Sydney Swans AFL Men’s and AFLW teams, with the partnership coming to life from Opening Round on 5 March.
- To celebrate the new partnership, Sydneysiders at participating venues have the chance to score a free schooner of Tooheys Ultra during select games.
The new partnership reflects shared values of mateship, camaraderie and showing up for your team.
Tooheys – the Beer of New South Wales – has today announced its partnership with the Sydney Swans AFL Men’s and AFLW teams as Official Beer Partner.
To celebrate, when the Swans score, Sydney scores a Tooheys Ultra – raising the bar for AFL fans across participating venues around Sydney. If selected AFL players Nick Blakey, Hayden McLean or Tom Papley kick two goals in the nominated match, Aussies at participating venues around Sydney will receive a free schooner of Tooheys Ultra (4.2%), while stocks last.*
As a brand that has proudly backed NSW teams and communities for more than 150 years, Tooheys has long been part of the state’s sporting history. The new partnership reflects shared values of mateship, camaraderie and showing up for your team, whether on the field, in the stands, or at your local pub. The Sydney Swans have become a defining part of the state’s sporting identity, inspiring generations of fans through grit, resilience and an unshakeable team-first ethos.
It marks a bold new chapter for Tooheys in AFL, reinforcing its historic ties to the sport, while accelerating its presence across NSW and reasserting its role at the heart of Sydney sport.
“Tooheys is about backing local teams and the communities that rally behind them. The Sydney Swans embody the pride, passion and spirit of this city, bringing fans together each season. With a different venue spotlighted across several games, every Swans fixture is a reason to gather and celebrate as a team with a free Tooheys Ultra!”
Karen Sterling-Levis, Brand Director – Core Beer at LION
From Opening Round on 5 March, Tooheys will come to life throughout the season as the Official Beer Partner of the Sydney Swans. Tooheys Ultra Zero Carb will lead as the hero product, pouring as the primary LION beer at Swans HQ and official events. The partnership also includes activations across AFL and AFLW matches and integration into the Swans Friendly Venues Program to drive engagement across key metro NSW venues
Sydney Swans CEO Matthew Pavlich said it was fantastic to welcome another Sydney company to the club’s stable of partners.
“We’re thrilled to have Tooheys on board as our Official Beer Partner and are really excited by what we can deliver together for our members and fans,” Pavlich said.
“Both the Sydney Swans and Tooheys have a deep connection with our community, and we look forward to seeing them help bring our supporters together across the season.”
*Participating venues (and dates!) and T&Cs here: https://www.tooheys.com.au/campaign/swans/