Soccer icon catches new limited-edition drop to kick it in style from the pitch to the pub
Hahn, Mackenzie Arnold and Soft Serve Studio fuse lifestyle luxury into a sporting accessory in a new premium-collaboration.
What you need to know
- Hahn and Soft Serve Studio have tapped local soccer legend, Mackenzie Arnold to drop the ultimate accessory for active Aussies – the Hahn Après Duffle.
- The duffle has been created as a functional fashion post-game item merging streetwear and luxe sportswear, featuring packing cubes, a makeup bag and even an insulated beer compartment.
- This collaboration is Arnold’s first-foray into product design and a true three-party collaboration between experts in design, beers and sport, reflective of the shared qualities; Australian-designed, understated, world-class in their fields and committed to their quality.
Iconic Australian beer brand, Hahn and influential force in bag design, Soft Serve Studio have tapped local soccer legend, Mackenzie Arnold on the shoulder to drop the ultimate accessory to encourage active Aussies to play on, the Hahn Après Duffle.
Inspired by ‘the third half’, the come together moment after a game, the duffle has been created as a functional fashion post-game item merging streetwear and luxe sportswear. Proving that good things come in threes; the duffle solves the problem for categorising your dirty sport clothes, glamour footy boots and ice cold beers with different packing cubes designed to complement the needs of any active Aussie.
For those wanting to enjoy the post-game brew – one of the three built-in packing cells is an insulated compartment designed specifically for those ever-so-satisfying post-game Hahn beers. To go from the oval to the pub, the packing cubes can hold a pair of shoes and a change of clothes.
Reflective of Arnold’s own style, and her lifestyle running from pitch to play, the duffle is also equipped with a premium makeup bag etched with Arnold’s signature, made for holding essentials.
The duffle has been meticulously crafted from a warm-feeling, super-dry natural canvas base accented by micro-grain leather handles and matte silver metal hardware. To ensure durability and a premium feel, the interior is lined with water-repellent ripstop nylon, while the exterior features custom nylon webbing and waterproof-coated zipper for added protection.
Mackenzie Arnold, Australian soccer star said: “I was instantly excited when this partnership opportunity came up as it gave me the chance to creatively merge two things I genuinely love: fashion and sport. Working across multiple countries and timezones, the design process took eight months of meetings, texts and reviewing fabric samples to get to this final product. I’ve learnt a lot about what it takes behind the scenes to create something and I wanted to be part of a truly collaborative design process.”
“I’ve played sports my whole life, so bringing that experience into the design felt really natural. Every step of the process was genuinely collaborative, resulting in a final piece that feels both intentional and personal. From the details to the player numbers on both sides – 18 marks the biggest moment of my career, and number one represents who I am today.”
This collaboration marks Arnold’s first-foray into product design which fuses lifestyle luxury into a sporting accessory. The Hahn Après Duffle is a true three-party collaboration between experts in design, beers and sport which is reflective of the shared qualities between each party; Australian-designed, understated, world-class in their fields and committed to their quality.
“This collaboration is a true celebration of Australian craft and world-class expertise. Bringing together Soft Serve Studio’s design precision with Arnold’s athletic insight has allowed us to produce a premium drop to further cement our ambitions to drive Hahn’s credibility in sporting culture. From the insulated beer compartment to the leather finishes, every detail of the Hahn Après Duffle reflects our commitment to quality and our passion for enhancing the lifestyle side of sport."
Andie Tickner, Cultural Collaborations Leader at LION
Karen Sterling-Levis, Brand Director – Core Beer at Lion Australia says: “We pride ourselves on innovation and quality, so bringing together three masters of their craft – Arnold in sport, Soft Serve in design, and Hahn in beer – was a natural fit. The Hahn Après Duffle solves a genuine tension for our active consumers, moving seamlessly from the pitch to the pub. It’s an understated yet high-quality piece of kit that reflects Mackenzie’s incredible career and our ongoing commitment to elevating our contribution to culture.”
Kaine Whiteway, Managing Partner from Soft Serve Studio explains: “In working with Hahn and Mackenzie, our goal was to create a kit bag that’s not just for the pros, but evokes the energy, simplicity, and good vibes that come with being active. The final product is clean, modern and easy-going, taking a sprinkle of sports into everyday life which mirrors Arnold’s laid back personality and subtle off-field style. It’s been a pleasure to work closely with a sporting legend to deeply understand what they want in a product with support from the legends at Hahn to make it a reality.”
Valued at $335, a small run of 50 duffles have been created and active Aussies have the chance to win one of 10 limited-edition Hahn Après Duffles by heading to Hahn and Mackenzie Arnold’s socials, tagging a friend who you’d wanna have post-game beers with. Winners will be able to get their duffle personalised with their name stitched inside and a number that holds significance to them. T&Cs here.
