Product recall for Steinlager Ultra Low Carb (24-pack) bottles.
Recall of Steinlager Ultra Low Carb (4.2% ABV) 24-pack bottles due to being mislabelled as Steinlager Alcohol Free.
What you need to know
LION is announcing a recall of Steinlager Ultra Low Carb 24-packs which may contain incorrectly labelled product inside.
If you have a clear bottle labelled Steinlager Alcohol Free*, it is not alcohol free. Steinlager Alcohol Free is only sold in green bottles, not clear bottles.
We have identified through a consumer complaint, an error in a production run resulting in clear bottles containing Steinlager Ultra Low Carb beer (ABV 4.2%) incorrectly labelled as Steinlager Alcohol Free, being sold in Steinlager Ultra Low Carb 24-packs. Cases may contain a mix of clear bottles with labels for both products.
It is very important to emphasise that populations and persons who should not consume alcohol, should not consume this product.
Anyone who may have consumed this product and is concerned about their health, should consult their health care professional. For advice on who should not consume alcohol refer to alcohol.org.nz or if you are unsure, consult your health care professional.
Through a nationwide recall procedure we are working with the food safety authorities and retailers to remove impacted product from the market as a priority.
The affected product can be identified by a Steinlager Alcohol Free front label displayed on a clear bottle and the best before date 21/10/2026 on the bottle above the label. The product correctly displays a Steinlager Ultra Low Carb back label with a pregnancy warning label, not for minors message, and the correct standard drinks. Steinlager Alcohol Free is only sold in green bottles not clear bottles.
We are recalling all 2,538 cases (24-packs only) of the potentially affected product.
Consumers can contact LION directly on 0800 835 554 and we will reimburse them.
We are working with customers to recall the product in any retail stores including supermarkets and liquor stores as well as wholesalers and hospitality venues.
Consumer safety is our highest priority, and we want to sincerely apologise to our customers and consumers for any distress or concern caused.
*Contains no more than 0.5% ALC/VOL
FAQ's
What’s happened?
Lion is recalling a batch of Steinlager Ultra Low Carb 24-packs which may contain incorrectly labelled product inside. We have identified through a consumer complaint, an error in a production run resulting in clear bottles containing Steinlager Ultra Low Carb beer ABV 4.2% incorrectly labelled as Steinlager Alcohol Free, being sold in Steinlager Ultra Low Carb 24-packs. Cases may contain a mix of clear bottles with labels for both products.
How was the issue identified?
We have identified this issue through a consumer complaint.
How can the product be identified?
The affected product can be identified by a Steinlager Alcohol Free* front label displayed on a clear bottle and the best before date 21/10/2026 on the bottle above the label. The product correctly displays a Steinlager Ultra Low Carb back label with a pregnancy warning label, not for minors message, and the correct standard drinks. Steinlager Alcohol Free is only sold in green bottles, not clear bottles.
*Contains no more than 0.5% ALC/VOL
What should consumers do?
If you receive any consumer enquiries, please direct them to our dedicated number 0800 835 554 and we will reimburse them directly.
What should retailers do?
- Please remove all Steinlager Ultra Low Carb 24x 330ml bottles with the best before date (as above) from sale and put in a secure place. We ask that you also mark the outer packaging with a cross.
- Beginning today, we will be in touch with all customers who have purchased affected product to arrange next steps.
What is the risk to consumers?
Consumer safety is our highest priority. It is very important to emphasise that populations and persons who should not consume alcohol, should not consume this product. We have initiated a nationwide recall procedure and we are working with the food safety authorities and retailers to remove impacted product from the market as a priority.
If a consumer is concerned what should they do?
Anyone who may have consumed this product and is concerned about their health, should consult their health care professional. For advice on who should not consume alcohol, refer to alcohol.org.nz or if you are unsure, consult your health care professional.
How much product is affected?
We are recalling all 2,538 cases (24-packs only) of the potentially affected product.
