Pouring life back into Aussie nightlife: Tooheys and Dune Rats fight to revive pubs and live music
The Tooheys On Tour campaign will support pubs and live music, featuring a reimagined Tooheys jingle.
What you need to know
- The Tooheys On Tour campaign has launched in collaboration with the Dune Rats to support pubs and live music, featuring a reimagined Tooheys jingle.
- The tour includes three pub gigs and donations to Support Act, plus opportunities for local bands to join.
- The campaign reinforces Tooheys’ cultural role in sustaining Australia’s nightlife and music scene.
Iconic Australian beer brand Tooheys is taking to the road this summer, embarking on a tour that champions and supports two of its most important cornerstones: pubs and live music. These quintessential elements of Aussie culture are at the heart of the Tooheys identity, and the campaign aims to highlight the vital role each plays in supporting the other.
‘Tooheys on Tour’ is focused on celebrating a vibrant and strong nightlife and night-time economy, ensuring that pubs and live music remain a thriving part of the social fabric for years to come.
The first ‘Tooheys on Tour’ dates in 2025 will see the brand collaborate with the ARIA-nominated, and self-proclaimed Tooheys lovers, Dune Rats, adding three additional pub stops to their summer tour.
Danny Beus of the Dune Rats comments: “We’ve been drinking Tooheys our whole adult lives!”
Band member Brett Jansch adds: “Nothin beats a cold blue tinnie of Tooheys, before a gig with mates, onstage at a sweaty show or after load out with the crew.”
Band member Brett Jansch adds: “Nothin beats a cold blue tinnie of Tooheys, before a gig with mates, onstage at a sweaty show or after load out with the crew.”
“Growing up playing in all sorts of bands it was crucial to have local pubs to play at. Without pubs, bands can’t hone their craft, work out the sort of act they want to be and be inspired by other acts.”
The Dune Rats
At the centre of the collaboration is a rock-inspired reimagining of Tooheys’ iconic jingle. In true Dunies style, the band will close each set with their own electrifying rendition, delivering an unforgettable finale that celebrates Tooheys’ legacy while embracing the power of live music.
In addition, the ‘Tooheys On Tour’ collaboration will be donating Dune Rats merchandise and a $10k lump sum to Support Act, as well as featuring home-grown local bands, hand picked by the Dunies, to support at each show.
Bands can go in the running to support by posting a cover version of the iconic Tooheys jingle to their socials, tagging @DuneRats and @Tooheys (Facebook) or @tooheys_au (Instagram) (18+ and NSW bands only).
Karen Sterling-Levis, Brand Director – Core Beer adds “We’ve always believed that pubs and live music are the beating heart of Australian culture. They bring people together, foster creativity, and create unforgettable moments. With ‘Tooheys on Tour,’ we’re proud to support the venues, artists, and communities that make this all possible. Partnering with the Dune Rats—true Tooheys fans who live and breathe Aussie music—allows us to celebrate this incredible legacy in a bold and exciting way. Together, we’re raising a glass to the pubs and music that unite us all!”.
The ‘Tooheys on Tour’ dates are:
- 25 January: Entrance Leagues Club – Bateau Bay
- 31 January: Beach Road Hotel – Bondi Beach
- 1 February: Mona Vale Hotel – Mona Vale