CUSTOMERS
Let’s do business together
GREAT PEOPLE. GREAT BRANDS. GREAT PARTNERS.
If you’re a business with a liquor licence in Australia or New Zealand, you can register for a trading account with LION. Simply set up an account, agree on your portfolio and level of support, and then access LION Marketplace to start ordering!
SET UP MY ACCOUNT
Here to help you grow
Nobody knows your customers like you, so we offer tailored solutions to help your venue thrive
Pubs, bars, clubs & hotels
From front bar to back-of-house, we can get you set up with iconic brands, tap tools, promotional programs and a dedicated sales team.
Cafes, restaurants & quick service
Whether it’s premium pairings or grab-and-go, we’ll help you serve the right drink for every menu moment with flexible formats and support when you need it.
Bottleshops, stores & supermarkets
Move more of the brands your customers love with a mix of crowd favourites and rising stars, plus insights and tools to help your shelves stand out.
Committed to true partnership
As your strategic partner, we’re not just here to supply drinks, we’re here to help you drive growth
If it matters to you, it matters to us
We back our partnerships with serious commitment — working through commercial arrangements that work for your business goals and ours.
Drive foot traffic with branded occasions
Bring your venue to life with activations around sport, music, and culture. From pouring lessons to hosting brand activations, we’ll help fill your space.
Gain an advantage with industry insights
Stay one step ahead of your competitors with our deep market intelligence that helps you respond to shifting trends like moderation, premiumisation, and the rise of RTD.
Making every moment mean more
Browse a portfolio stocked with global icons, craft favourites, refreshing RTDs, wellness-driven innovation, and sessionable classics. We help you match the right brands to your customer.
Custom support, real results
From business planning to brand activations, we’ll work closely with you to build tailored solutions that deliver — backed by our industry leading customer service team.
Tap into maximum profitability
Our experts can help increase your margin through smarter tap strategies, not just more volume. Making sure you have the right mix of brands for your venue and customers.
LION MARKETPLACE
Seamless ordering & self service, all in one place
Partnering with LION gives you access to Marketplace, our e-commerce and self service platform, with 24/7 access to our full range of products, ready-to-use marketing tools, and insights to help your venue thrive.