Oui monsieur! Vanguard Luxury Brands joins forces with Maison Ferrand
Lion’s Vanguard Luxury Brands has been named as the exclusive Australian distributor for Maison Ferrand’s premium spirits portfolio.
What you need to know
- Lion’s Vanguard Luxury Brands has been named as the exclusive Australian distributor for Maison Ferrand’s premium spirits portfolio.
- Products include Planteray Rum, Citadelle Gin, and Ferrand Dry Curaçao, strengthening VLB’s craft spirits offering.
- The partnership leverages Lion’s scale and hospitality network allowing for market expansion of the MF portfolio.
Lion’s craft spirits distribution arm, Vanguard Luxury Brands (VLB) today announced a partnership with Maison Ferrand (MF) for the exclusive distribution of Planteray Rum, Citadelle Gin & Ferrand Dry Curaçao, in the Australian market.
“The family-owned authenticity, provenance & premium quality of Planteray Rum, Citadelle Gin & Ferrand Dry Curaçao make them a perfect fit for Vanguards portfolio and VLB is delighted to enter a new partnership with MF.”
Adam Trewin, Commercial Director at Vanguard Luxury Brands
MF General Manager Matthieu Gouze said, “VLB’s reputation as leaders within the hospitality channel and their ability to leverage Lion’s market-wide relationships & scale make them the perfect partner for MF.”
This partnership, which is the latest addition to the VLB portfolio and further adds to the strength of the offering from VLB will begin from August 5.
Under the partnership, Lion is supplying the following products to the Australian market:
Plantation Original Dark 700ml |
Plantation 3 Stars Rum 700ml |
Plantation Stiggins’ Fancy Pineapple 700ml |
Planteray Cut & Dry Coconut 700ml |
Plantation Barbados XO 20th Anniversary 700ml |
Plantation O.F.T.D. Overproof 700ml |
Plantation Original Dark Rum 10L |
Plantation 3 Stars White Rum 10L |
Plantation Stiggins Fancy Pineapple 10L |
Citadelle Original Gin 700ml |
Citadelle Jardin d’ete Gin – 700ml |
Ferrand Dry Curaçao 700ml |