LION Statement on the VRC Partnership
After a 25-year partnership with the Victoria Racing Club (VRC), LION has made the decision to conclude their partnership.
After a 25-year partnership with the Victoria Racing Club (VRC), LION has made the decision to conclude their partnership.
LION CEO, Anubha Sahasrabuddhe, said: “LION has enjoyed a long partnership with the VRC, however in evaluating our portfolio we have made the decision to pursue fresh opportunities that align with our strategic priorities and drive strong return on investment for our next era of growth.
“Throughout our partnership, we’ve proudly supported the VRC and created amazing experiences for race goers through our powerhouse brands. These experiences will be fondly remembered, and we wish the VRC continued success in their future endeavours.”
LION maintains arguably one of the most enviable Sports Partnerships Portfolios in Australia, including the recent Formula 1 Australian Grand Prix with Heineken, as well as sponsorship of the Sydney Swans with Tooheys, Waratahs with Guinness and the SACA and SANFL in South Australia with West End. Last year Hahn became the official beer of the Hahn Australia Cup with Football Australia and a sponsor of the GWS Giants. XXXX is a proud partner of current AFL Premiers the Brisbane Lions, and NRL Premiers the Brisbane Broncos. LION also has longstanding partnerships with the Queensland Reds, Penrith Panthers, North Queensland Cowboys, Gold Coast Titans, Dolphins, Queensland Maroons and NSW Blues among many others.