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    User Generated Content (UGC) Guidelines

    Legal > Terms and Conditions > Social Media Community Guidelines


    We are committed to the responsible promotion and consumption of alcohol. We moderate User Generated Content (UGC) and will remove any material that:

    • Condones irresponsible drinking
    • Promotes excessive or underage alcohol consumption
    • Is deemed rude or offensive, or demeans any group or person
    • Depicts the consumption of alcohol and engagement in a potentially hazardous activity
    • Has strong or evident appeal to people under 18 years old - please do not share our content with anyone underage
    • Could be considered spam or advertising
    • Could be deemed as deceptive, owing to an undisclosed relationship with Lion brands
    • Violates any law or regulation or violates any intellectual property right of another person
    • Posts that breach any standards for alcohol advertising as set out by the ABAC Scheme
    • Could be considered defamatory, indecent, offensive, profane, misleading, unlawful or threatening either to other users or to our brands

    Forward Advice Notice:
    Please only share our content with those who are of legal drinking age.

    Responsible Drinking:
    Please enjoy our brands responsibly.

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