Furphy Fronts Up To The Bar
The Front Bar has returned to Channel 7 in 2023 with Furphy as its official beer.
Mick Molloy
What you need to know
- The Front Bar has returned to Channel 7 in 2023 with Furphy as its official beer.
- The partnership includes 37 episodes featuring Furphy as the drink of choice.
- This new collaboration sees Furphy build on its AFL and AFLW sponsorships.
Following a jam-packed 2022 season, which covered a wintery edition, cricket, the Commonwealth Games and the AFL, everyone’s favourite sports show, The Front Bar, is set to return to the screens of Seven in 2023 with a fresh new beer at the bar.
In a first for fans, resident patrons Mick Molloy, Andy Maher and Sam Pang will be serving Geelong-born ale Furphy when they kick-start happy hour at the bar on Channel 7 and 7plus from Wednesday, 1 February 2023.
Making its triumphant return ahead of the 2023 AFL Premiership Season, The Front Bar will enjoy a mega 2023 with 37 episodes set to air across Seven with Furphy locked in as The Front Bar’s drink of choice each week.
The Front Bar host, Mick Molloy, said: “Furphy slid into my DMs, we hooked up and the rest is history. I’ve always been a fan of Furphy. It’s a beer. It’s from Geelong and…it’s a beer.
“It’s great to have Furphy on board. They had to pass my stringent taste test first, which went for about two weeks, but I have high standards. I have a reputation in the industry as a tough deal maker, but the free sample eventually got me over the line."
Mick Molloy, The Front Bar Host
“We wanted to change something, and once I checked that Andy Maher’s contract was watertight, we decided to switch to Furphy.”
Chris Allan, Furphy Brand Director, said, “Another Unbelievable demonstration from Furphy, building on our support for a number of AFL and AFLW teams. We’re excited to partner with The Front Bar as we say cheers to Furphy shining bright on The Front Bar in 2023 and beyond”.
The Front Bar Returns Wednesday, 1 February 2023 on Channel 7 and 7plus.