Cheers to four more years of iconic partnership
Cheers to four more years of iconic partnership Lion has extended its 65-year partnership with the South Australian Cricket Association for another four years. What you need to know Lion has extended its 65-year partnership with the South Australian Cricket Association for another four years. The deal includes continued support for men’s and women’s teams, […]
From pubs to ARIAs: Tooheys rocks ARIA nomination!
From pubs to ARIAs: Tooheys rocks ARIA nomination! Tooheys’ On Tour campaign has earned an ARIA nomination for Best Use of an Australian Recording in an Advertisement. What you need to know Tooheys’ On Tour campaign has earned an ARIA nomination for Best Use of an Australian Recording in an Advertisement. The campaign featured Dune […]
Lion appoints new CEO and creates Lion ANZ business unit
Lion appoints new CEO and creates Lion ANZ business unit Anubha Sahasrabuddhe will become Chief Executive Officer of the unified Lion ANZ business. What you need to know Anubha Sahasrabuddhe has been appointed CEO of Lion, as the business merges Australian and NZ operations into a unified Lion ANZ business. The restructure aims to accelerate […]
Lion becomes a certified B Corporation
Lion becomes a certified B Corporation The leading beverage company joins global movement using business as a Force for Good. What you need to know Lion has achieved B Corp certification across its entire business, reinforcing its commitment to social and environmental impact. The certification validates Lion’s governance, sustainability, and community practices, scoring above global […]
Oui monsieur! Vanguard Luxury Brands joins forces with Maison Ferrand
Oui monsieur! Vanguard Luxury Brands joins forces with Maison Ferrand Lion’s Vanguard Luxury Brands has been named as the exclusive Australian distributor for Maison Ferrand’s premium spirits portfolio. What you need to know Lion’s Vanguard Luxury Brands has been named as the exclusive Australian distributor for Maison Ferrand’s premium spirits portfolio. Products include Planteray Rum, […]
RUPA proudly announces new partnership with Lion Australia
RUPA proudly announces new partnership with Lion Australia Lion has become the official beer partner of RUPA and sponsor of the Annual BDO Rugby Players Lunch. What you need to know Lion has become the official beer partner of RUPA and sponsor of the Annual BDO Rugby Players Lunch. The partnership includes naming rights for […]
Kirin Ichiban tapped as the new official beer of Victoria Racing Club
Kirin Ichiban tapped as the new official beer of Victoria Racing Club The partnership includes a new marquee in the Birdcage and premium Japanese-themed experiences at Flemington. What you need to know Kirin Ichiban has become the official beer of the Victoria Racing Club. The partnership includes a new marquee in the Birdcage and premium […]
Lion publishes latest Sustainability Report
Lion publishes latest Sustainability Report Lion’s 2024 Sustainability Performance Update shows substantial steps forward in our Force for Good strategy. Lion today published its 2024 Sustainability Performance Update – showing substantial steps forward in its Force for Good strategy and highlighting the incredible power of industry collaboration in driving sustainability progress. Key highlights: Launched breakthrough Re-In-Can-Ation packaging […]
XXXX brings Queensland grit to enemy ground with ‘Home Soil’ boots
XXXX Brings Queensland Grit to Enemy Ground with ‘Home Soil’ Boots XXXX have developed prototype “home soil” boots for Maroons legend Cam Munster, containing the actual soil from his home ground in Rockhampton. What you need to know XXXX has collaborated with PUMA to create custom boots for Maroons captain, Cam Munster containing soil from […]
Tooheys pledges to donate $1 for each schooner sold to support NSW flood recovery
Tooheys pledges to donate $1 for each schooner sold to support NSW flood recovery Funds raised will go to GIVIT to provide essential goods and services to affected communities. What you need to know Tooheys has partnered with local venues and AHA NSW to donate $1 per schooner sold for flood recovery efforts. Funds raised […]