XXXX triples the pride with custom commemorative cans for Brisbane Lions' three-peat
The limited edition XXXX GOLD cans celebrate the three year reign of the Brisbane Lions in the AFL Premiership.
What you need to know
- Tooheys has celebrated the victory of the Blues, welcoming home the Trojan Stag from its journey behind enemy lines to inject a burst of NSW support.
- The stag was led into the brewery by the Tooheys Marching Band, Tooheys Brewery Director, and the Blues Men’s and Women’s coaches and captains.
To commemorate the Brisbane Lions’ third consecutive AFL Premiership, XXXX has announced the launch of a new limited-edition XXXX GOLD custom Brisbane Lions ‘Three-Peat’ cans, marking a momentous occasion for Lions fans and Queenslanders alike. This exclusive release of 100,000 cans celebrates the reigning AFL champions’ back-to-back-to-back dynasty and pays tribute to the Lion’s long standing partnership with XXXX.
Only a limited number of 100,000 XXXX GOLD Three-Peat cans will be produced, with availability exclusively for retail at select independent and Liquorland stores in Queensland, and online. Fans will have the opportunity to pick up this special release while stock lasts, making it a true memento to mark an unprecedented era of success.
Brisbane Lions 3x Premiership player and Co-Captain, Josh Dunkley comments “Winning three in a row is an unbelievable feeling. Our fans have backed us each week and shown plenty of belief in the team, and there’s nothing better than bringing another flag home for Queensland. This limited-edition ‘Three-peat’ XXXX GOLD can isn’t just a beer, it’s a symbol of Queensland pride and the Lions’ unstoppable spirit. We can’t wait to see everyone across the state raising a XXXX GOLD can to an unforgettable season and three-year run. Here’s to the Lions, our fans, and plenty more moments like this!”
“Winning three premierships in a row is an extraordinary achievement, and we couldn’t be prouder of the Brisbane Lions and their incredible dominance. This limited-edition can is our way of celebrating this historic three-peat together with the fans, sharing in a landmark moment for Queensland sport with a beer that’s truly Queensland.”
Pat Donohue, National Field Sales Director at LION
LION Partnership Manager, Damon Thompson said: “Partnering with the Brisbane Lions for the past nine years has been an incredible journey, and seeing them secure a three-peat is something truly extraordinary. XXXX has always been about bringing Queenslanders together to celebrate the moments that matter, and delivering these limited-edition cans is our way of marking a legendary chapter in Queensland sport that none of us will ever forget”
The product is available while stocks last – so head in before it’s gone and raise a XXXX GOLD to the Brisbane Lions.