Guinness rolls out 1.2 million litres (2.1 million pints) to celebrate St Patrick's Day in Australia
Australians are raising their glasses in record numbers in one of the strongest years for Guinness yet.
What you need to know
Guinness is enjoying continued success in Australia, ahead of a main event for the brand: St Patrick’s Day
- This year is set to be one of the biggest yet for Guinness, with more younger Aussies and women picking up a pint than ever before.
Australians are set to raise their glasses in record numbers this St Patrick’s Day, as Guinness continues its meteoric rise Down Under.
As the nation’s favourite stout takes centre stage from 17 March, LION, the official distributor of Guinness in Australia, has announced that more than 1.2 million litres of Guinness (equivalent to 2.1 million pints) will be ready to pour for the festivities across the country.
St Patrick’s Day may be the headline act, but Guinness is basking in the cultural spotlight, on track for one of its biggest years yet, with more than 23.5 million litres expected to be enjoyed nationwide (equivalent to over 41 million pints) which is 7 million more than last year.
Younger Aussies are embracing Guinness like never before, with nearly one in three (30%) 18-34 year olds now choosing the iconic brew, a significant increase from last year.
At the same time, more women are picking up a pint, with nearly 1 million new women trying Guinness in the past 12 months alone, marking the strongest demographic increase year-on-year.
“Guinness has always had a loyal following, but right now it’s reaching more Australians than ever, Gen Z and women driving a lot of its extraordinary momentum. The Guinness love is building year after year, and St Patrick’s Day is the ultimate celebration of that."
Amy Hiscock, Brand Director – Craft & Premium Beer at LION
Nationwide, Australians are making their case for the Guinness crown:
- Victoria keeps its crown as Australia’s biggest Guinness-loving state with 5.1 million litres (8.9 million pints) enjoyed last year.
- New South Wales follows closely with over 4.9 million litres (8.6 million pints) enjoyed over the past year, keeping the east coast rivalry well and truly alive.
- Western Australia claims serious stout territory for just over 10% of the adult population, with nearly one in every five pints poured across the country enjoyed out west.
- Queensland clocked 3.4 million litres (6.0 million pints) over the past year, while South Australia sold 1.3ml (2.3 million pints) and Tasmania 0.5ml (0.9 million pints)
From seasoned stout lovers to first-time sippers, Guinness continues to carve out a bigger place in Australian culture, making St Patrick’s Day 2026 one of the biggest yet.
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