UGC Guidelines

We are committed to the responsible promotion and consumption of alcohol. We moderate User Generated Content (UGC) and will remove any material that:

  • Condones irresponsible drinking
  • Promotes excessive or underage alcohol consumption
  • Is deemed rude or offensive, or demeans any group or person
  • Depicts the consumption of alcohol and engagement in a potentially hazardous activity
  • Has strong or evident appeal to people under 18 years old – please do not share our content with anyone underage
  • Could be considered spam or advertising
  • Could be deemed as deceptive, owing to an undisclosed relationship with LION brands
  • Violates any law or regulation or violates any intellectual property right of another person
  • Posts that breach any standards for alcohol advertising as set out by the ABAC Scheme
  • Could be considered defamatory, indecent, offensive, profane, misleading, unlawful or threatening either to other users or to our brands

Forward Advice Notice:
Please only share our content with those who are of legal drinking age.

Responsible Drinking:
Please enjoy our brands responsibly.