We are committed to the responsible promotion and consumption of alcohol. We moderate User Generated Content (UGC) and will remove any material that:
- Condones irresponsible drinking
- Promotes excessive or underage alcohol consumption
- Is deemed rude or offensive, or demeans any group or person
- Depicts the consumption of alcohol and engagement in a potentially hazardous activity
- Has strong or evident appeal to people under 18 years old – please do not share our content with anyone underage
- Could be considered spam or advertising
- Could be deemed as deceptive, owing to an undisclosed relationship with LION brands
- Violates any law or regulation or violates any intellectual property right of another person
- Posts that breach any standards for alcohol advertising as set out by the ABAC Scheme
- Could be considered defamatory, indecent, offensive, profane, misleading, unlawful or threatening either to other users or to our brands
Forward Advice Notice:
Please only share our content with those who are of legal drinking age.
Responsible Drinking:
Please enjoy our brands responsibly.