Guinness signs on as official beer partner for the Lions tour
Guinness has become the official beer sponsor for the British & Irish Lions Tour to Australia 2025.
What you need to know
- Guinness has become the official beer sponsor for the British & Irish Lions Tour to Australia 2025.
- The partnership includes fan activations, on-premise pouring, and event presence across all tour matches.
The Wallabies are thrilled to welcome Guinness on board for The British & Irish Lions Tour to Australia 2025.
An iconic brand synonymous with Rugby, Guinness has signed on as the official beer sponsor of the Tour, continuing its strong support of Rugby around the globe.
As part of the partnership, Guinness will have significant on and off premise activity across Australia, be poured at Lion games in fan zones and have various consumer activations going live.
Rugby Australia CEO, Phil Waugh said: “We’re delighted to partner with Guinness for the upcoming British & Irish Lions Tour to Australia.”
“It’s certainly fitting such a momentous Tour has an iconic beer partner and I’m sure many supporters will also enjoy having Guinness on board for the Tour.”
“Guinness and Rugby go hand in hand – and we’re proud to partner with the Lions Tour so fans can enjoy a pint both at the games or in the pub watching.”
Glen Brasington, Chief Marketing Officer at Lion
Diageo Australia Managing Director Dan Hamilton said, “Guinness holds a special place in the heart of Britain and Ireland, and so do the Lions. We are proud to continue to support the great sport of Rugby and this eagerly anticipated British & Irish Lions Tour.”
British & Irish Lions Tour of Australia 2025:
- Western Force v British & Irish Lions at 5:45pm AWST on Saturday 28 June at Optus Stadium, Perth
- Queensland Reds v British & Irish Lions at 7:45pm AEST on Wednesday 2 July at Suncorp Stadium, Brisbane
- New South Wales Waratahs v British & Irish Lions at 7:45pm AEST on Saturday 5 July at Allianz Stadium, Sydney
- ACT Brumbies v British & Irish Lions at 7:45pm AEST on Wednesday 9 July at GIO Stadium, Canberra
- AUNZ Invitational XV v British & Irish Lions at 7:15pm ACST on Saturday 12 July at Adelaide Oval, Adelaide
- Wallabies v British & Irish Lions at 7:45pm AEST on Saturday July 19 at Suncorp Stadium, Brisbane
- First Nations & Pasifika XV v British & Irish Lions at 7:45pm AEST on Tuesday 22 July at Marvel Stadium, Melbourne
- Wallabies v British & Irish Lions at 7:45pm AEST on Saturday July 26 at Melbourne Cricket Ground, Melbourne
- Wallabies v British & Irish Lions at 7:45pm AEST on Saturday August 2 at Accor Stadium, Sydney