$5 Million Investment In XXXX Brewery To Meet Demand For New Drinks
The investment will enable mass production of seltzers and ready-to-drink adult beverages at the iconic site.
What you need to know
- Lion has announced it will invest $5 million in the XXXX Castlemaine Brewery to produce seltzers and RTDs.
- Plans include building a bulk ethanol storage facility for safe production.
The XXXX Brewery in Milton will see an expansion in production, with leading brewer Lion set to invest nearly $5 million to enable mass production of seltzers and ready-to-drink adult beverages at the iconic site.
XXXX Sales Director Patrick Donohue said the XXXX Brewery is a Queensland icon, having stood proudly on Milton Road for nearly 145-years.
“It is an integral part of Lion’s brewing network – producing the vast majority of Lion’s portfolio of household name beer brands, including XXXX, Hahn and James Squire,” Donohue said.
“The beer and alcohol beverages market continues to evolve, as do consumers’ tastes and preferences. It is important that we innovate and set the brewery up for long-term success."
Patrick Donohue, XXXX Sales Director
“We are pleased to announce that we are looking to produce most of our portfolio of seltzer brands, including global sensation, White Claw, at the XXXX Brewery. Mass production of seltzers and RTD beverages requires bulk ethanol storage, and so we will lodge a development application with Brisbane City Council in the coming weeks to build a new facility on the current site to ensure we’re doing this in the safest way possible.
“This represents a significant investment in the site and builds on our decade-long registration under state planning laws protecting the existing use of the brewery from encroachment from other development, which was extended in 2019.”
As part of our application, XXXX will conduct a period of community consultation, which will commence later this year.