Lion appoints new CEO and creates Lion ANZ business unit

Lion appoints new CEO and creates Lion ANZ business unit Anubha Sahasrabuddhe will become Chief Executive Officer of the unified Lion ANZ business. What you need to know Anubha Sahasrabuddhe has been appointed CEO of Lion, as the business merges Australian and NZ operations into a unified Lion ANZ business. The restructure aims to accelerate […]
Lion becomes a certified B Corporation

Lion becomes a certified B Corporation The leading beverage company joins global movement using business as a Force for Good. What you need to know Lion has achieved B Corp certification across its entire business, reinforcing its commitment to social and environmental impact. The certification validates Lion’s governance, sustainability, and community practices, scoring above global […]
Oui monsieur! Vanguard Luxury Brands joins forces with Maison Ferrand

Oui monsieur! Vanguard Luxury Brands joins forces with Maison Ferrand Lion’s Vanguard Luxury Brands has been named as the exclusive Australian distributor for Maison Ferrand’s premium spirits portfolio. What you need to know Lion’s Vanguard Luxury Brands has been named as the exclusive Australian distributor for Maison Ferrand’s premium spirits portfolio. Products include Planteray Rum, […]
RUPA proudly announces new partnership with Lion Australia

RUPA proudly announces new partnership with Lion Australia Lion has become the official beer partner of RUPA and sponsor of the Annual BDO Rugby Players Lunch. What you need to know Lion has become the official beer partner of RUPA and sponsor of the Annual BDO Rugby Players Lunch. The partnership includes naming rights for […]
Kirin Ichiban tapped as the new official beer of Victoria Racing Club

Kirin Ichiban tapped as the new official beer of Victoria Racing Club The partnership includes a new marquee in the Birdcage and premium Japanese-themed experiences at Flemington. What you need to know Kirin Ichiban has become the official beer of the Victoria Racing Club. The partnership includes a new marquee in the Birdcage and premium […]
Lion publishes latest Sustainability Report

Lion publishes latest Sustainability Report Lion’s 2024 Sustainability Performance Update shows substantial steps forward in our Force for Good strategy. Lion today published its 2024 Sustainability Performance Update – showing substantial steps forward in its Force for Good strategy and highlighting the incredible power of industry collaboration in driving sustainability progress. Key highlights: Launched breakthrough Re-In-Can-Ation packaging […]
XXXX brings Queensland grit to enemy ground with ‘Home Soil’ boots

XXXX Brings Queensland Grit to Enemy Ground with ‘Home Soil’ Boots XXXX have developed prototype “home soil” boots for Maroons legend Cam Munster, containing the actual soil from his home ground in Rockhampton. What you need to know XXXX has collaborated with PUMA to create custom boots for Maroons captain, Cam Munster containing soil from […]
Tooheys pledges to donate $1 for each schooner sold to support NSW flood recovery

Tooheys pledges to donate $1 for each schooner sold to support NSW flood recovery Funds raised will go to GIVIT to provide essential goods and services to affected communities. What you need to know Tooheys has partnered with local venues and AHA NSW to donate $1 per schooner sold for flood recovery efforts. Funds raised […]
Hahn presents landmark documentary starring NBA legends Luc Longley and Andrew Bogut

Hahn presents landmark documentary starring NBA legends Luc Longley and Andrew Bogut ESPN and Hahn are presenting a monumental documentary that is set to have basketball fans across Australia on the edge of their seats. What you need to know Hahn has partnered with ESPN to present Lane Violation, a documentary exploring iconic basketball player […]
Guinness signs on as official beer partner for the Lions tour

Guinness signs on as official beer partner for the Lions tour Guinness has become the official beer sponsor for the British & Irish Lions Tour to Australia 2025. What you need to know Guinness has become the official beer sponsor for the British & Irish Lions Tour to Australia 2025. The partnership includes fan activations, […]