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Alcohol Beverages

Lion is New Zealand’s largest alcohol beverage company. Our focus is on the production, marketing, sales and distribution of beer, wine, spirits, cider and RTD products, as well as a range of non-alcohol beverages.

Craft Beer

Craft beer is the fastest growing segment in the New Zealand beer market with drinkers increasingly open to experimenting with exciting new beer styles. Lion is proud of offer a range of award winning craft beers from Emerson’s, Speight’s, Mac’s and Crafty Beggars.


In 1876 James Speight & Co founded the Speight’s Brewery and with it began a long and proud history of passion for quality, innovation and integrity that has connected with New Zealanders across the country ever since. You'll find the word ‘pride' printed on the Speight's Gold Medal ale label. It is that pride that defines Speight's and sets us apart from ordinary beer brands. We are proud to come from a mighty little country that's prepared to take on the best of the rest of the world.


    Mac’s is an imaginative and curious brand which means it’s never been constrained by what’s normal. First and closest to the heart of Mac's is its range of incomparable naturally brewed beers. Mac’s also markets a flavoursome Alcoholic Ginger Beer (Ginger Brew), a range of exciting ciders as well as non-alcoholic fruit drinks. We’re sure you’ll join us in a deep appreciation of the whole range.


      Emerson’s premium craft beers are very special with their hallmark in the intensity of flavour. Savour the flavours and aromas, whilst celebrating the brewer’s art and use of leading ingredients from New Zealand and around the world.

        Crafty Beggars

        Started as a rogue crew of 9 brewers with not much more than their wits and a willingness to misappropriate company resources, this irreverent lot have been moonlighting as the Crafty Beggars – and by doing so have developed what they decided were the finest beers known to man. Oh, they had a secret hand shake too, but they’ve already forgotten it.

        • Crafty Beggars Pale and Interesting
        • Crafty Beggars Golden Days
          Little Creatures

          Little Creatures Brewing was born out of the love of great beer shared by a few good mates. In particular, it was a hop driven pale ale they tasted in the north west of the U.S that really captured their hearts and gave rise to this little brewery that began on the water’s edge in Fremantle.

            James Squire

            Named after Australia’s first brewer, James Squire offers drinkers a world full of flavour. James Squire lived life to the fullest in his journey from scoundrel to respectable beer pioneer. Today, well over 150 years later, the James Squire craft beer range offers the same dedication to quality and desire to pioneer the best of flavours. Available on Tap only.