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Alcohol Beverages

Lion is proud to manage Australia’s leading beer portfolio, including XXXX, Tooheys, Hahn, James Boag, James Squire and Little Creatures. While we’re best-known for our beers, we also have a range of popular cider brands including 5 Seeds, Kirin and James Squire Orchard Crush.

International Beer

Australians are travelling more than ever before and are eager to experience the best of what the world has to offer. Lion markets the leading portfolio of international beers available in the local market, giving drinkers an opportunity to savour iconic beers from across the world.


KIRIN was established in 1888 and uses a unique brewing method called First Press to deliver taste purity. First Press describes the craft of extracting only the first press of liquid from the malt, when it’s at its purest, much like extra virgin olive oil. By using only the first press of the liquid brewed from nature’s finest ingredients, the beer is “MEGUMI” (Japanese meaning if “gift”). Only KIRIN uses First Press brewing, a mark of time-honoured Japanese master craftsmanship.


    Heineken beer was born when, back in 1863, 22 year-old Gerard Heineken set himself a simple mission: create the perfect beer. Gerard's relentless quest for perfection led to his discovery of the unique Heineken 'A' yeast — the secret ingredient that guarantees every glass of Heineken beer is as good as the last.


      The history of Guinness is a stirring tale of inspiration, dedication, ingenuity and effort. It’s over two centuries of sublime brewing craft, a remarkable knack for spreading the word and more than a few leaps of faith.

        Birra Moretti

        Birra Moretti was first brewed in Udine, Northern Italy in 1859 – a perfected recipe that has remained largely unchanged ever since. The lager combines the highest quality raw materials, along with a special blend of hops, to intensify the flavour of Birra Moretti.

        • Birra Moretti

          With its deep ruby red hue and brewed with the finest hops and malted barley, Kilkenny Irish Ale delivers a distinctively smooth and flavourful taste.

          • Kilkenny

            Steinlager was born from a challenge. In 1958, the infamous Black Budget cut beer imports and the challenge was put out to New Zealand brewers to produce a lager of international quality. The response was Steinlager Classic and, half a century on, with the addition of two more beers to the range, it is firmly established as New Zealand’s top-selling premium beer brand.