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XXXX backs Queensland Rugby

Queensland’s favourite brewer and Queensland Rugby (QRU) are reigniting a 35-year relationship with XXXX today.


October 19, 2012

Brisbane, Queensland: Queensland’s favourite brewer and Queensland Rugby (QRU) are reigniting a 35-year relationship with XXXX today announcing a renewed partnership with the Union which will support all levels of Rugby in Queensland.

The five-year deal  will provide ongoing support to the Queensland Reds Super Rugby franchise and also over 200 grassroots Rugby clubs and sub unions throughout the state as part of a QRU Game Development aggregation model which will provide significant cost savings to the Queensland Rugby community.

The partnership between the QRU and XXXX first ran from 1975 to 2010 and to mark the deal the once famous “XXXX Hill” will be reinstated at Ballymore in the coming weeks.

The announcement was made at the 2012 Reds Bledisloe Long Lunch with Wallabies and Reds captain James Horwill in attendance.

Geoff Cockerill, Castlemaine Perkins Regional Director said: “XXXX, through our XXXX GOLD brand, is truly excited to once again join forces with Queensland Rugby and we look forward to a fantastic partnership with the Union and the Queensland Reds over the next five years,” said Cockerill. 

“XXXX has proudly backed rugby for many years in Queensland. Reds fans will recall great memories of cheering on their team on XXXX Hill at Ballymore, so we’re stoked to reclaim that spiritual turf for the future generation.”

QRU Chief Commercial Officer Daniel Herbert welcomed XXXX GOLD back to the Rugby community: “Queensland Rugby chooses to partner with organisations which display a real commitment to supporting all levels of Rugby in Queensland,” said Herbert.

“XXXX Gold will not only provide great support to the Reds as an Elite Partner, it will also form a significant new offering in the QRU aggregation program which sees savings passed on to our clubs and sub unions throughout Queensland, courtesy of our collective buying power.

“This partnership will provide significant benefit to the Queensland Rugby Community and our supporters.  It is fantastic to have XXXX back on board as one of our key partners.”

The partnership will also ensure XXXX GOLD will be served at every Queensland Reds game at Suncorp Stadium.



 Samantha Broun, Queensland Rugby Union

Samantha.Broun@qru.com.au / 0405 143 258

 Melissa Cullen, XXXX

mcullen@respublica.com.au / 0408 029 546