10 April 2019: Dairy Farmers and Arnott’s have joined forces to deliver a modern twist on some of Australia’s most iconic flavours, with a limited-edition series of unique ‘bikkie’ inspired flavoured milks.
Taking dunking to a whole new level, the two new flavours are a fresh take on some of Australia’s favourite biscuit snacks, Arnott’s Iced VoVo and Arnott’s Mint Slice.
Both are bound to get taste-buds tingling and are made with real ingredients; peppermint oil infuses the Mint Slice and the Iced VoVo resounds of fresh raspberry jam.
Consumers will be quick to say ‘you had me at VoVo’ when they taste these delicious new treats, the perfect choice for consumers who want to indulge in a trip down memory lane.
Cleverly carving themselves a new slice of the snacking market, Dairy Farmers looks forward to bringing joy to the millions of Australians who grew up (and are still) eating Arnott’s biscuits.
Darryn Wallace, Marketing & Innovation Director at Lion Dairy & Drinks said: “We’re thrilled to be teaming up with Arnott’s, a brand that is synonymous with the arvo snack.
“While I love the classic choccy milk, this partnership presents a great opportunity to bring some fresh, yet reminiscent flavours to the market.”
Both products will launch nationwide in Independent Grocery and Convenience stores this April. From May 20, Coles will stock the range and it will be available at Woolworths stores nationwide from May 25. As this is a limited-edition release, consumers wanting to sip their way down bikkie lane are encouraged to get in fast to avoid missing out.
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ABOUT DAIRY FARMERS
Since 1900, Dairy Farmers has provided high quality, trusted, and nutritious dairy products. Products that have been enjoyed by Australian families for generations. The Dairy Farmers Creamery & Co range is owned and made by Lion Dairy & Drinks.
Arnott’s has been connecting Australians through the sharing of a biscuit for over 150 years and believe There is No Substitute for Quality. Arnott’s proudly employs over 2000 Australians and supports farmers and local businesses, spending millions each year on Australian raw ingredients, packaging and other services.
For more information please contact:
Annie Sheehy – Account Director, Alt/Shift
P: 0419 588 118