April 7, 2014
Beer drinkers can now savour the clean, smooth finish of a draught style James Squire One Fifty Lashes Pale Ale, from the comfort of their own home.
Australia’s number-one selling craft beer, James Squire One Fifty Lashes Pale Ale has officially joined the range of TAP KING draught beers available for your enjoyment at home. The range contains some of Australia’s most loved brands including James Boag’s Premium Lager, James Squire The Chancer Golden Ale, Hahn SuperDry, Tooheys Extra Dry and XXXX GOLD.
Beer lovers throughout the land hailed the launch of TAP KING last year, allowing them to enjoy refreshing draught beer poured directly from a stylish dispenser in their own fridge.
Matt Tapper, Marketing Director at Lion said TAP KING was ultimately designed with convenience in mind, making the quality and taste of draught beer available for those times when you just can’t get to the pub.
“The launch of TAP KING was an exciting milestone, and one that has proved popular with beer drinkers around Australia. We made a commitment to developing and promoting better quality experiences for all beer drinkers and we are delivering on that promise once again, by expanding the TAP KING range,” said Tapper.
“The popularity for craft style beers in Australia is growing exponentially as people seek out more inspired choices, and now TAP KING is expanding to meet that demand with addition of James Squire One Fifty Lashes,” said Tapper.
TAP KING is available at major liquor retailers nationally. The RRP for a dispenser unit is $32.99 while a 3.2L refill of James Squire One Fifty Lashes Pale RRP is $27.99 or $51.99 per 3.2L bottle twin pack.
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About TAP KING
Launched in 2013, TAP KING is an innovative product that delivers refreshing draught style beer for the ultimate at-home beer experience. Designed with convenience in mind, TAP KING is easy to assemble and fits comfortably within a medium-sized fridge. The dispenser easily fits together with 3.2L recyclable bottle, which are also designed for easy storage in most fridges, so beer can be enjoyed for up to 21 days after opening. The TAP KING dispenser has been designed so it can be removed and washed so a different brew can be enjoyed.