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Steinlager Pure – Pure Futures

Pure Futures – making today’s visions, tomorrow’s reality


April 26, 2010

Pure Futures – making today’s visions, tomorrow’s reality

Steinlager Pure is today launching Pure Futures – a nationwide search to find inspiring Kiwis who will be the future success stories of our country.

Steinlager Pure’s mantra is “Keep it Pure” – a belief that when brewing a beer for New Zealand you must stick to your principles to achieve great results. Being single-minded and not weakened by compromise in the pursuit of excellence. You need a pure vision to create a pure future.

This belief extends from beer, to the view of New Zealand’s future. That if we are to shape what is to come and carve our own path, we must step boldly forward and without compromise to achieve our individual and collective goals.

Purefutures.co.nz is a website that is developing a community of ‘Pure People’ that celebrate and share their story and visions with New Zealanders. This is an opportunity for Kiwis to widen their network and interact with similar people who have recently achieved or are setting out to achieve inspired goals and visions. Steinlager Pure has created a $100,000 scholarship fund to support worthy visionaries.

One of the founding ‘Pure People’ is 25-year-old Emily Harris. At the end of last year she finished a legal internship and the natural next step was for her to get a job with a law firm and go into practice. As she contemplated her future she realised that the corporate world wouldn’t help her to pursue her dream of making a real contribution to the community and our environment. Emily wants to create rooftops gardens around Auckland’s CBD and she is calling out to New Zealanders to help.

Visit the site and read the inspiring stories, vote for your favourite, share them with your own network or register your own vision. So what does the future hold for the nation that sees tomorrow first? Keep it pure and it’s sure to be good.


Keep it Pure – www.purefutures.co.nz



Prepared on behalf of Steinlager Pure by the pr shop. For further information or images please contact Shelley Ashdown on (09) 368 1078, or email shelley@theprshop.co.nz



Other founding Pure People are:

Jayson Norris is a Maori singer/songwriter originally from Kaitia now based in London. He has just finished his second album, which was made at York St and Mastered at Abbey Rd in London. He is an emerging artist with a great story. His album, ‘Freedom To Live’ is named after the title track and the song is dedicated to the New Zealand soldiers who fought in WWI and WWII. ‘Freedom To Live’ is Jayson’s homage to his late grandfather Charlie Norris who was a Regimental Sergeant Major for the NZ Army / the 28 Maori Battalion and served overseas for more than 5 years.

Wayne Alexander has put his passion for inventing and tinkering around in a shed to good use. He helped build two replica motorbikes for the Kiwi film The World’s Fastest Indian starring Anthony Hopkins and constructed the prosthetic legs for Mark Inglis, the first-ever double amputee to reach the summit of Mt Everest. Wayne’s latest invention is a revolutionary fuel-efficient two-stroke engine, which he believes will be the next big thing.