December 1, 2009
Lion Nathan will today open a new state-of-the art brewhouse at the historic Boag’s Brewery in Launceston, demonstrating a long-term commitment to the Tasmanian community.
The new brewhouse, plans for which were first announced in May 2008, will be opened by Ms Michelle O’Byrne MP, Minister for Tourism and the Arts, at an official ceremony today.
The project took 18 months to complete and is part of a $25 million expansion and upgrade of the site. The brewhouse balances the site’s heritage status with environmentally sustainable, state-of-the-art operations technology and effectively doubles the brewery’s capacity from 50 million litres to 100 million litres annually.
“Boag’s has a proud heritage in Tasmania and is both an important contributor to tourism and a major employer in the local community,” said Ms O’Byrne. “The continued investment in this important Launceston landmark is most welcome.”
According to Operations Director, Phil Hargans, the opening of the new brewhouse is an exciting phase in Boag’s history in Tasmania.
“The investment in this brewhouse signals our ongoing commitment to Launceston and enables the continued growth of our brands including Boag’s Draught, James Boag’s Premium and the latest addition to the Boag’s family, James Boag’s Pure,” said Phil.
“The new brewhouse features state-of-the-art technology and an increased capacity, which will enable our brewers to produce more Boag’s beer, more often, while at the same time reducing our consumption of energy and water,” said Phil.
Launceston has been the home of J. Boag & Son since 1881. Lion Nathan acquired the J Boag & Son trademark and brewery from San Miguel in November 2007. Lion Nathan’s focus is on investing to grow the business and leveraging its sales coverage and distribution reach to make the Boag’s range available to more Australians.
“This investment reflects a strong vote of confidence in a great portfolio of beers,” said Phil.
For more information, please contact Laura Air on 0415 613011