29 April 2016:- Lion is excited to announce it is purchasing the Byron Bay Brewing Co., home to the highly awarded Byron Bay range of beers, in a move that will solidify the brewery, venue and beers in the local area and support increased investment in the Byron community.
With a strong track record of nurturing and growing craft beers and breweries of all sizes, including Little Creatures, James Squire, White Rabbit, Kosciusko and Knappstein, Lion intends to further develop Byron Bay Brewing Co.’s hospitality operations, which host over 2,000 visitors per week, while respecting the Brewery’s rich heritage.
In making the announcement, Gordon Treanor, Craft Marketing Director at Lion, said the move would ensure the Brewery and its hospitality operations would remain an integral part of the Byron community into the future.
“When we were approached by Byron Bay Brewing Co. we saw an opportunity to invest in a great local brewery, hospitality operation and craft beer portfolio, with a view to building the business locally and, possibly, in time, sharing these great beers with more people across the country.
“We recognise that the craft beer segment benefits from giving entrepreneurial people the chance to be creative and experimental, and this is how we manage our current craft portfolio. We are looking forward to welcoming Byron Bay Brewing Co. into the fold and working with the team to keep brewing award-winning beers.”
Barry Schadel, owner of Byron Bay Brewing Co. said he was happy to have found a buyer who shared his vision for the Company and would continue to invest in Byron.
“I am really proud of Byron Bay Brewing Co. and what we have achieved in the Byron community. My number one priority was finding a buyer who would continue to invest in the brewery, beers and venue and take the business from strength to strength. Lion has a strong track record of doing this with other craft beers and I know I am leaving Byron Bay Brewing Co. in good hands.”
Lion plans to invest in the Brewery and venue, including a potential refurbishment following the completion of the purchase to further showcase the Brewery and its beers.