Lion acquires leading London craft brewer, Fourpure Brewing Co.
Tuesday, 10 July 2018: Lion has acquired 100 per cent of Fourpure Brewing Co, a leading London craft brewer.
Lion has a long history of investing in great businesses and empowering them to keep doing what they do best, while giving them the financial and strategic support to get their products to more people.
Fourpure Co-founder and CEO Daniel Lowe said: “Over the past 12 months we’ve been working hard to find the right investment path for the next phase of the Fourpure story. While in four short years Fourpure has grown to become one of London’s leading independent modern craft brewers, we knew we couldn’t take the next adventure alone. We met Lion towards the end of our process after a wide range of funding options had been considered, and quickly realised we had a shared vision and values.”
“It was clear from the very first meeting that Matt and the Lion team understand the needs of a craft brewery and share our aspirations for quality and sustainability. Lion’s past investments in craft breweries in Australia and New Zealand, including Little Creatures, have always respected the beer and the people.”
Lion is already active in the UK and Europe, selling a range of Australian and New Zealand craft beers and fine wines from the US and New Zealand. In time, there will be an opportunity to look at how both businesses’ sales and distribution channels can be used to reach more drinkers, not only in the UK but also in Europe and global markets where both businesses are already growing. Daniel Lowe remains CEO with co-founder and brother, Tom Lowe also staying on with Fourpure.
Lion Global Markets Managing Director Matt Tapper said: “Lion has a long and proud history in craft beer in Australia and New Zealand and we’re thrilled to have the opportunity to back Dan, Tom and the team to take Fourpure into its next chapter. The guys have done a superb job in getting the business to where it is now and we love how innovative they’ve been in both beer styles and the way they have positioned the brand. We’re making real progress in making our craft beers like Little Creatures available in the UK and Europe and we see some great opportunities to work together to get these and Fourpure’s brews in the hands of more beer lovers.”
Fourpure is known for its approachable styles and flagship beers like its World Beer Cup medal-winning Pils Lager and popular Session IPA. Founded in 2013 by brothers Daniel and Thomas Lowe, Fourpure’s brewery and hospitality venue is part of the renowned ‘Bermondsey Beer Mile’ craft brewing hub in South East London. The modern UK Craft market is one of the world’s largest and fastest growing globally in volume terms. It currently represents around 5% volume share of craft beer.
The commercial details of the transaction are confidential.
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Lion is a leading beverage and food company with a portfolio that includes many of Australasia’s favourite brands in beer, wine and dairy. We employ more than 6,500 people across Australia and New Zealand predominantly and take great pride in our local manufacturing footprint, which spans 34 sites – including large breweries, craft breweries, wineries, dairy farms, milk, cheese, yoghurt and juice sites as well as venues.
Lion’s Global Markets (LGM) business was launched in 2015 to take Lion’s Australian and New Zealand craft beers and ciders into new international markets and accelerate the growth of its wine business in North America.
LGM operates as a small, dedicated team operating in an entrepreneurial way with a lean, fast, and flexible operating model. With significant growth in craft beer forecast for the coming years, Lion has identified the UK as an opportunity to leverage its craft experience and brands from Australia and New Zealand to drive long term growth outside of its home markets.
Fourpure is an award winning London based brewery founded by brothers Dan and Tom Lowe in 2013. Beer is our passion and our travels are what inspire us to brew. Our approach to exceptional brewing is all about attention to detail and not cutting corners, in an age-old industry we aspire to constantly innovate, we are nimble and progressive yet strive to stay true to the principles of brewing – respecting the four core ingredients used to make beer: grain, yeast, hops and water. This was the inspiration for the name Fourpure.