Lion and Brooklyn Brewery set to #pourproudly this Mardi Gras Season, launching Brooklyn Stonewall IPA in Australia
6 February 2020
The Brooklyn Brewery and Lion are excited to announce that Brooklyn Stonewall IPA will be #pouredproudly for the first time in Australia in the lead up to Sydney Mardi Gras.
A special brew in the Brooklyn portfolio, the beer was created in collaboration with The Stonewall Inn, New York City to celebrate The Stonewall’s rich history and to support the continuing work of The Stonewall Inn Gives Back Initiative. The Stonewall Inn has been a beacon for the global LGBQTI+ Pride movement since the infamous Stonewall Riots in 1969. Both The Stonewall Inn and Brooklyn Brewery are founding members of The Stonewall Inn Gives Back Initiative – a platform that channels decades of activism towards supporting and advancing LGBTQI+ communities in the USA and around the world by raising awareness, and providing assistance and education.
The Stonewall IPA is a refreshing 4.8% Citra hopped session style IPA. It features a hint of grapefruit and citrus peel on the nose, with a crisp yet mellow finish.
Lion spokesman Dan Holland said: “Australia will celebrate the launch of Brooklyn Brewery’s The Stonewall Inn IPA by linking arms with local venues and customers nationally in support of the LGBQTI+ community in the lead up to Mardi Gras; and following the global tradition of #pouringproudly and giving back to make the world a more loving place, one beer at a time.
“Proceeds from each tasty drop will be donated back to the Stonewall Gives Back Initiative as well as chosen local charity Bobby Goldsmith Foundation, Australia’s oldest community-based HIV organisation committed to providing client-centred care to help people living with HIV thrive.”
- 30 cents from every glass and can of Brooklyn Stonewall Inn IPA* sold in Australia will be donated to local Australian charity Bobby Goldsmith Foundation bgf.org.au;
- 30 cents from every carton of Brooklyn Stonewall Inn IPA* or equivalent case volume sold in Australia – will be donated to the founding charity, stonewallinitiative.org.
CEO of Bobby Goldsmith Foundation Nick Lawson said: “BGF is delighted to have been chosen as the community partner for the Brooklyn Stonewall IPA special brew. We are proud of our history both within the LGBTIQ+ community and the Mardi Gras parade and we hope that this partnership helps to raise awareness of the issues still facing people living with HIV today. These funds will go towards providing emotional and financial support to all people living with HIV who need it.”
The Stonewall IPA will be available nationally in both 355ml cans and on tap from 10 February. Festivities will kick off with a beer tapping at Australia’s very own Stonewall Hotel on Oxford Street in Darlinghurst on 6 February, from 6-8.30pm ahead of a wider release to venues nationally including key Oxford Street venues The Universal, The Oxford Hotel, Kinselas and the Brighton Hotel. Pack will be ranged nationally via Dan Murphy’s and in key independent trade.
We are honoured to link arms with The Stonewall Inn and #pourproudly for LGBQTI+ people everywhere.
*For purposes of giving back: Glass 425ml Schooner; 355ml Can, 8.25L Carton.
#brooklynstonewallinnipa #pourproudly @brooklynbreweryaus
Interviews available on request.
For more information please contact:
Media & Communications Manager, Lion Australia
Phone: +61 421 765 446
About the Brooklyn Brewery – USA #1 Exported Craft Beer.
The Brooklyn Brewery® is located in Brooklyn NYC. The Brooklyn Brewery is a leading global independent craft brewer and pioneer of the American craft beer revolution. From our home in Williamsburg, Brooklyn, we draw inspiration from our local community of innovators and makers to spread the culture of craft beer to 30 states and more than 30 countries on 5 continents. Learn more at brooklynbrewery.com.
Malt Shovel as part of Lion is the distributor of Brooklyn Brewery in Australia.