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Big M joins Melbourne City FC family as Official Recovery Drink Partner and Official Grassroots Partner

Big M has joined Melbourne City FC as the Official Recovery Drink Partner and Official Grassroots Partner.

Big M joins Melbourne City FC family as Official Recovery Drink Partner and Official Grassroots Partner

14 September 2017: - Big M has joined Melbourne City FC as the Official Recovery Drink Partner and Official Grassroots Partner. To celebrate the partnership, Big M and Melbourne City FC fans and members are invited to enjoy a day out with the Club’s Hyundai A-League and Westfield W-League stars ahead of the new season.  The new partnership will be officially unveiled at Melbourne City’s annual Family Day on Sunday 24 September at the City Football Academy.

 “Big M has been bringing a big history of flavours and active fun to Victorians since 1978 and so we can’t wait to share all of this and much more with the fans at the Melbourne City FC Family Day, powered by Big M,” said Darryn Wallace, the Marketing and Innovation Director at Lion Dairy & Drinks.

Melbourne City FC CEO, Scott Munn commented on the new partnership: “Melbourne City’s annual Family Day is the perfect opportunity to celebrate our new partnership with Big M. As we prepare for the start of the season, it is a great opportunity to bring fans together to meet the men’s and women’s teams, and we’re delighted that Big M will be part of it.”

Make your way to the Big M marquee for a free Big M and an exciting activation creating your unique Big Moment! Using the magic of a green screen, you can strike your best goal saving pose while we instantly turn you into a football legend. Share your best pose on Facebook for your chance to win a Melbourne City FC football and other prizes.

Melbourne City Family Day, powered by Big M

When:                   Sunday 24 September, 2017

Where:                 City Football Academy, 2 Crissane Road, Bundoora

Time:                    11.30am – 2:30pm

Cost:                     FREE

About Big M:

Big M flavoured milk has a big history of flavours and active fun. Available in Original Chocolate, Double Chocolate, Strawberry, Iced Coffee, Banana and limited edition flavours, Big M is certainly a big hit for Victorians since 1978.

The Big M brand is owned and manufactured by Lion Dairy & Drinks.

About Lion:

Lion is a leading beverage and food company with a portfolio that includes many of our region’s favourite brands.

We employ approx. 6,700 people across Australia and New Zealand predominantly and take great pride in our local manufacturing footprint, which spans 34 sites – including milk, specialty cheese, yoghurt and juice sites, dairy farms and large breweries, craft breweries, wineries.

Lion is a company focused on long-term, sustainable growth. We have a clear ten year strategy to reinvigorate our beer markets and contribute to vibrant and responsible drinking cultures; transform our dairy and juice businesses and champion the nutritional credentials of our portfolio; and build our presence in high-value categories in targeted Asian markets. To achieve this we invest in our core strategic assets – our people, brands, production facilities and supply chain.

About Melbourne City Football Club

Melbourne City Football Club competes in the major Australian domestic competition, the Hyundai A-League and the Foxtel National Youth League. The Club, formerly known as Melbourne Heart FC was established in 2009, inspired by a vision for a broad-based community team, celebrating cultural diversity and sporting passion through football.

Becoming known as Melbourne City FC in 2014, the Club is wholly owned by City Football Group (CFG) and plays its home games at the 30,000 capacity AAMI Park stadium in Melbourne, where the Club celebrated its first ever men’s silverware, the FFA Cup, in November 2016. Managed by Warren Joyce, the Club’s training and administrative base is at City Football Academy, Melbourne, on the campus of La Trobe University. 

CFA Melbourne features advanced new training pitches for the Melbourne City first team, two elite women’s and youth team pitches, dedicated community pitches, world class medical and sports science facilities and expansive office space.  It is also CFG’s centre for football operations in the Asia Pacific region and the training and administration base for the affiliated Women’s team, Melbourne City Women’s FC which was founded in 2015 and competes in the W-League, the top division of women’s football in Australia.

Website: melbournecityfc.com.au | Twitter: @MelbourneCity | Instagram: @MelbourneCity | Hashtags: #ThisIsOurCity | Facebook: facebook.com/MelbourneCityFC | Stadium: AAMI Park, Melbourne | Training Facility: City Football Academy, Melbourne (2 Crissane Rd, Bundoora)

Media contacts:

Robyn Riley

External Relations Manager, Lion Dairy & Drinks

Mobile: 0419 255 118

Email: robyn.riley@lionco.com