Our Goodness Promise
At Lion Dairy & Drinks, we believe in everyone having access to more natural goodness every day, because:
- 90% of Australians don’t get their recommended daily intake of dairy or dairy alternatives1, and more than 60% of New Zealanders don’t get enough calcium 4.
- Over 80% of Australians1, as well as 40% of adults and 25% of children in New Zealand2, are not getting their recommended daily serves of fruit, from whole fruit alone3.
- Over 60% of adults and 25% of children in Australia and New Zealand are overweight or obese5,6.
- 35% of Australian’s energy intake is coming from discretionary foods5.
Almost everything we make comes from the farm or orchard, and with the reach of Lion Dairy & Drinks portfolio of dairy and juice products, we can play a direct role in improving the choices and the health of families. In fact, the Lion Dairy & Drinks business is focused on being a leading nutritious dairy and drinks business and delivering more natural goodness to every person, every day. At Lion Dairy & Drinks we are committed to doing this by putting nutrition at the heart of everything we do.
To deliver on this commitment, in 2014 we announced we were taking a leadership position to improve not only what’s inside our products, but what’s outside them too, with packaging and other supporting initiatives. Our goal is to make it easier for consumers to make more nutritious choices for themselves and their families. This is what we call ‘Our Goodness Promise’.
Life is better when it’s balanced, so we have audited our product portfolio and set ourselves some targets to help us provide a portfolio of products to meet the health and nutrition needs of our consumers. Our intent is to provide product options and transparency of information to help people balance their diet every day, whilst still having a little fun and indulgent goodness! Each year we audit our product portfolio, to ensure we are delivering to our Promise.
We believe …
- That dairy and juice is a great way to start the day.
- That with eight essential nutrients found in milks like Dairy Farmers, Pura and Masters – milk really is an original superfood
- A small 125mL glass of fruit juice (with no added sugar) can help Australian children and adults achieve their recommended daily intake of fruit.
- That all afternoon snacks should be a protein-packed milk or yoghurt, or a juice (with no added sugar)
- In a world where the only drinks at the checkout are milk, water or juice (with no added sugar).
- The best post workout protein boost you can get is plain or flavoured milk.
- The best food and drink comes from the farm or orchard.
To complement Our Goodness Promise, we launched a new initiative ‘Milk Loves You Back’ in June 2017. Milk Loves You Back aims to help remind Australian’s that milk is an original superfood – our research has found that three in five people admit they are ‘udderly’ confused by the conflicting dietary information about milk and dairy7. With nine out of ten Australians not consuming the recommended serves of dairy or alternatives each day1, there is a public health opportunity to improve the health of Australians by bringing them closer to their daily dairy or alternatives target.
Milk Loves You Back helps to educate Australians about the eight essential nutrients found naturally in milks like Dairy Farmers, Pura and Masters, such as calcium for healthy bones and teeth (when consumed as part of a balanced diet), along with protein, iodine, phosphorous, potassium and vitamin B2, B5 and B12.
Many of our white and flavoured milk products now proudly display the Milk Loves You Back logo and extended nutrition information panel. Through 2018, we will be adding the Milk Loves You Back logo and extended nutrition information panel to our yoghurt products that contain the goodness of the eight essential nutrients.
To learn more about Milk Loves You Back, click here
1ABS; 2016. Australian Health Survey: Consumption of Food Groups from the Australian Dietary Guidelines, 2011-12. Cat 4364.0.55.012.
2 NZ Ministry of Health; 2015. A Focus on Nutrition: Key findings from the 2008/09 NZ Adult Nutrition Survey – Chapter 6: Dietary Habits
3 Excludes fruit juice and dried fruit
4 NZ Ministry of Health; 2015. A Focus on Nutrition: Key findings from the 2008/09 NZ Adult Nutrition Survey – Chapter 4: Nutrient Intakes & Dietary Sources
5 ABS; 2015. Australian Health Survey: Nutrition First Results – Food and Nutrients, 2011-2012. Cat 4364.0.55.007.
6 NZ Ministry of Health; 2017. Obesity Statistics.
7 Lion Dairy & Drinks Internal Data