Sociability & Living Well
Everything has a purpose – including businesses. At Lion, our core purpose is to enrich our world every day by championing sociability and helping people to live well.
To us, this is more than just a statement – it’s our reason to come to work every day, and it guides the strategic decisions we make as a business. By living up to our core purpose, we believe we will build a sustainable and trusted business that delivers for all of our stakeholders.
Humans are sociable animals. We need to feel connected. Research tells us those who enjoy more sociability report higher levels of wellbeing.
Our products are the perfect accompaniment to life’s sociable moments. In fact, without family breakfasts, drinks at the pub with mates and barbeques at the beach, there would be no Lion. We don’t take that for granted and we exist to make those moments that little bit more special.
Enjoyed responsibly, all our products can help people to live well. Our dairy and juice products are packed with essential nutrients and have long been recognised as a key component of a healthy, balanced diet. We’re also increasingly innovating in better-for-you food and beverage options.
Further, there’s solid evidence to suggest that light to moderate alcohol consumption can confer health benefits, particularly in respect of heart disease.