16 November 2015: Lion today officially opened the new brewhouse at its West End Brewery, complete with a beautifully restored copper kettle dating back to the early 1930s and visible to passers-by from Port Road.
South Australian Premier, the Honourable Jay Weatherill, joined West End Brewery Director Idris Jama to unveil the $70 million dollar investment into one of South Australia’s most iconic landmarks.
The new upgrade will allow the Brewery to produce approximately 120 million litres of beer every year and makes West End one of the most flexible and versatile breweries in the Lion group.
In addition to brewing South Australia’s favourite beer, West End Draught, the Brewery also brews a wider range of Lion’s beers such as Hahn and Toohey’s, as well as some great Irish beers, including Guinness and Kilkenny.
As the hub of Lion’s growing cider portfolio, the investment has also allowed West End Brewery to enhance its cider capability through the installation of a world-class cidery on site, where James Squire Orchard Crush, 5 Seeds and Kirin ciders are made for national distribution.
West End Brewery Director, Idris Jama, said he was proud to officially unveil the new and improved Brewery to the South Australian community.
“West End Brewery has been part of the South Australian community since 1859 and this upgrade will ensure we can keep making the highest quality beer and ciders for many more years to come.
“The upgrade has taken around two years to complete and we are particularly proud of the beautifully restored copper kettle we have given pride of place in the window for passers-by to see. The kettle has been with the Brewery since 1938 and although it’s not in use anymore, it is there to remind us of the years of brewing that came before us, the tradition of our craft, and most importantly, our long standing relationship with the local community.
“We are really proud of our strong ties to the local community – through our support of local sporting teams, our long-standing traditions that have been a part of the community for half a century, such as the Christmas Riverbank Display, which started back in 1959, and the West End Chimney unveiling, which started in 1954, and of course the West End Community Fund, which has raised over $2m for local community groups and charities over 15 years from donations to our free water fountain.”
South Australian Premier, the Honourable Jay Weatherill MP said: “South Australia’s reputation for great local produce doesn’t stop at food and wine – we have some of the best beers in the country, made right here in our state.
“We welcome Lion’s continued investment in the state through the upgrade to the West End Brewery and the Brewery’s continued support of our local community.”
West End Brewery is open to visitors for tours from Monday 23rd November. The tours run on Monday, Wednesday and Friday at 11.00am and 1.00pm each day. Bookings can be made online at westenddraught.com.au/news-offers/brewerytours.
To find out more about West End Brewery and its brands, please visit http://www.westenddraught.com.au/.
ABOUT WEST END
Since 1859 the West End Brewery has been a major part of South Australia. This landmark brewery, along with our trademark brand West End Draught, has embedded itself into the cultural and economic heritage of South Australia.
The company was officially formed in 1888 as the South Australian Brewing, Malting, Wine and Spirit Company, which merged the West End Brewery (Adelaide), Kent Town Brewery (Kent Town) and the wine and spirit business of Rounsevell and Simms.
In 1894, once the wine and spirits business was sold, the South Australian Brewing Company was established. Production was concentrated at the original West End Brewery, in the city of Adelaide, which was established in 1859 and remained there until 1980, when production was then moved to the Southwark Brewery in the suburb of Thebarton. There have been brewing operations at 107 Port Road since 1886 when it commenced as the Torrenside Brewery, and then became the Southwark Brewery and ultimately West End Brewery. The original Brewhouse Tower still remains.
Lion is a leading beverage and food company with a portfolio that includes many of our region’s favourite brands.
Lion employs more than 7,000 people across Australia and New Zealand predominantly and takes great pride in its local manufacturing footprint, which spans 35 sites – including large breweries, craft breweries, wineries, distilleries, dairy farms, milk, cheese, yoghurt and juice sites as well as venues and over 40 Liquor King retail outlets in New Zealand.
Lion has a strong connection to South Australia through the West End Brewery, its milk processing operations in Salisbury and wineries St Hallett in the Barossa Valley, Petaluma in the Adelaide Hills and Knappstein in the Clare Valley. Lion currently employs approximately 518 people in South Australia and is an integral component of the state’s agricultural, retail, hospitality and tourism industries – making an estimated $299 million contribution to the state economy every year.
Lion’s South Australian brewing operations have been an integral component of the local community for more than 150 years. Lion’s landmark brewery and iconic brands West End and Southwark are part of the cultural and economic heritage of the state – to this day, West End Draught accounts for close to one in every five beers consumed locally and is the No 1 beer brand in South Australia.
For more information:
Leela Gantman, External Relations Director
+61 402 260 540
Will Cullen, External Relations Manager
+61 451 799 750