Original Wins Outright Majority in SA
19 July 2016: - Unlike the recent close Federal Election, the people of South Australia have spoken taking a decisive “if it ain’t broke, don’t fix it” stance. They have voted overwhelmingly to re-elect the incumbent and iconic Farmers Union Iced Coffee (FUIC) pack design – The Original – in the FUIC Referendum.
The Referendum winner was announced tonight in front of a sell-out crowd at Adelaide Oval for the Adelaide vs Collingwood match. The candidate for The Original, another South Australian favourite Tony Modra, claimed victory on behalf of the design and marked the occasion with a short but passionate acceptance speech.
In a hard-fought, six-week campaign, the crucial decision on the future of the brand’s pack design was taken to the people and more than 20,000 votes were cast, reflecting the special place that FUIC holds in the hearts of the people of South Australia.
The overwhelming sentiment, with more than 60 per cent of the vote, was to keep the proven and much-loved iconic pack design, The Original. The landslide victory ensures that the original pack design of the proud, and iconic South Australian brand will be preserved for future generations.
Farmers Union Iced Coffee was launched as an idea by a co-operative of South Australian Dairy Farmers to boost milk sales. The brand has achieved icon status in South Australia and continues to be the number one selling milk based beverage in convenience in the state*.
Today the Farmers Union Iced Coffee brand is part of the Lion Dairy & Drinks portfolio.
* Source: Aztec Convenience SA Scan Data: Based on ($) MAT to 12/6/2016 & Aztec Grocery SA
Unweighted Scan Data: Based on ($) MAT to 26/6/2016.
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