December 23, 2010
National Foods has agreed on an undertaking with the Australian Competition and Consumer Commission (ACCC) regarding the packaging of products within its Berri Australian Fresh and Daily Juice Company ranges. A copy of the Corrective Notice and further frequently asked questions are provided on this page for your information.
Frequently Asked Questions
What is aseptic stored (cold stored) juice?
Aseptic stored juice is also referred to as cold stored juice.
Cold stored (aseptic stored) juice is simply fresh juice that has been heated for a short period (in the same pasteurization process we use for all juice), filled in a sterile environment and then refrigerated. Cold stored (aseptic stored) juice is not boiled; it is not frozen (except for the Berri Australian Grown Winter Blend which contains frozen and then cold stored juice) it is not reconstituted; it does not contain added preservatives or other additives.
Is aseptic stored juice used in Berri Australian Fresh Juice and Daily Juice Company products?
Yes, National Foods uses cold stored (aseptic stored) juice in its products across the Berri Australian Fresh (soon to be called Berri Australian Grown) and Daily Juice Company ranges.
Why does National Foods use aseptic juice?
National Foods uses cold stored (aseptic stored) juice as a blend depending on fruit availability. This ensures we are able to provide consumers with a consistent product all year round.
How long has the aseptic juice been stored prior to its use?
National Foods typically uses cold stored (aseptic stored) juice within around six months of it being extracted from the fruit.
How much aseptic juice is used in the products within the Berri Australian Fresh and Daily Juice Company ranges?
When cold stored (aseptic stored) juice is used, the amount varies and it is generally a relatively small percentage of the product.
Does aseptic juice contain preservatives?
Our cold stored (aseptic stored) juice has no added preservatives.
Is aseptic stored (cold stored) juice used to reduce costs?
No. Using cold stored (aseptic stored) orange juice actually adds to our costs but we do it so that the taste profile of our orange juice can be kept consistent when fruit availability is low. The fruit used is purchased at the normal contracted prices, then the sterile filling process and refrigeration storage are added expenses.
Does Berri Australian Fresh and Daily Juice also contain reconstituted (concentrate) juice?
There is no reconstituted (concentrate) used in Berri Australian Fresh and there will not be any in Berri Australian Grown.
The Daily Juice Company orange juice contains a proportion of orange juice concentrate which enables us to offer consumers a juice product at a lower price than our Berri Australian Fresh product which is made using 100% Australian grown fruit. The use of concentrate in our Daily Juice Company products also helps to deliver a more consistent taste throughout the year.
Why are we changing the Berri Australian Fresh name?
The ACCC considered that the Berri Australian Fresh packaging suggested to consumers that it only contained juice that was recently squeezed when in fact the products within this range may contain either fresh juice or a blend of fresh juice and cold stored (aseptically stored) juice.
National Foods accepts that the Berri Australian Fresh packaging is likely to have misled some consumers and contravened the Trade Practices Act 1974. We have agreed to change the brand name of our Berri Australian Fresh Juice to ensure no consumers are misled in the future.
Berri Australian Fresh will become Berri Australian Grown in March 2011 – it will be the same great tasting product range and will continue to be made in Australia using 100% Australian grown fruit.