March 9, 2010
To support strategic category management and encourage greater integration of Innovations and Insights into the marketing function, Lion Nathan today announced an expansion of its Marketing Leadership Team.
Following a highly successful career with the Lion Nathan business, current Category Director Premium Arno Lenior has decided to move on to new challenges and plans to establish his own consultancy business.
The changes will see Ralph Simpson, currently Group Innovations and Insights Director, assume the role of Brand Director for key trademarks James Boag’s, Hahn Super Dry, James Squire, Barefoot and the portfolio of brands – including Beck’s and Budweiser – housed with key partner Anheuser-Busch InBev.
Adding new talent to the team, Jon Bradshaw – currently Marketing Director for Virgin Mobile Australia – will join the business in April as Brand Director for key mainstream trademarks XXXX, Tooheys and West End.
Current Marketing Capability Leader, Tami Cunningham, will become Innovations Director for Lion Nathan Australia and will be responsible for bringing the Company’s NPD to market and leveraging Innovation opportunities throughout the business. To ensure cross-Tasman knowledge sharing Tami will also oversee Innovation in Lion Nathan New Zealand.
Previously situated in Lion Nathan’s Sales Team as the Channel Planning and Activation team leader, Caspar Wright will move into the Marketing Team to the role of Category, Planning and Insights Director – managing the Company’s Insight capabilities across the brand portfolio.
Finally, Anna Lawrence, currently National Sponsorship Manager, will expand her role and assume the position of Sponsorship and Communications Director –overseeing the development of Lion Nathan brands through sponsorship and communications.
Matt Tapper, Lion Nathan Marketing Director, said the changes highlight the Company’s view that understanding the selling environment is critical to marketing success.
“The new structure ensures we are leveraging our skills across Sales, Marketing, Innovation and Insights in a collaborative, cohesive fashion. By ensuring we understand what’s shaping our marketplace we can support the sustainable, long-term growth of our business, and those of our customers.”
The changes will become effective throughout March and April.
For further information please contact:
Corporate Affairs Manager
02 9290 6645
0402 260 540