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Farmers Union Iced Coffee changes its name to honour some of its most loyal South Australian fans

14 August 2017: - South Australia’s iconic Farmers Union Iced Coffee is changing its name for a limited time from Farmers Union to ‘Fathers Union’ Iced Coffee, to celebrate ‘The Big Fellas’, ‘No.1 Dads’, ’The Bosses’ and ’Total Legends’ across the state. To coincide, limited edition Fathers Union Iced Coffee cartons will be available exclusively in South Australia from 14 August 2017, in time for Fathers Day on Sunday 3 September 2017.

While the packs may change; Farmers Union Iced Coffee will continue to be made in Salisbury, South Australia and be the same great tasting iced coffee that all Farmers Union Iced Coffee fans have come to know and love.

For a limited time, the iconic South Australian drink will be available in four collectible cartons. The toughest call this Fathers Day will be deciding on which of the four Fathers Union Iced Coffee cartons to gift. With No.1 Dad, Total Legend, Big Fella and The Boss, you’re sure to earn yourself a pat on the back at that Sunday brekky fry up, but don’t just take our word for it.

Self-proclaimed No.1 Dad and Adelaide Nova radio host Dylan Lewis said: “I’m sure I speak for all my fellow South Aussie dads out there when I say that a carton of Fathers Union Iced Coffee and good company is more than enough to make dad happy this Fathers Day. Trust me – I know… I’m a dad!”

Darryn Wallace, Lion Dairy & Drinks’ Marketing & Innovation Director said Farmers Union Iced Coffee is synonymous with South Australia. “We have a proud following of local South Aussie men, so what better way to honour some of them this Fathers Day, than with the limited edition Fathers Union Iced Coffee cartons.

“We love our Farmers Union Iced Coffee and we’re for the Dads of South Australia, so crack open a carton with your No.1 Dad to celebrate Fathers Day and let it be a Fathers Union Day he’ll never forget,” Darryn said.

“So, come on South Australia, raise a carton for the South Australian dads that raised us!”

Available in Original and Strong variants, Fathers Union Iced Coffee limited edition cartons will be in the fridges across South Australia from 14 August 2017.

Check out Dylan Lewis’s ‘Father Union Day’ advice here: https://vimeo.com/228917022 or visit https://www.facebook.com/farmersunion/ for more information.

Remember - It’s a FATHERS UNION Iced Coffee or it’s nothing.

About Farmers Union Iced Coffee

Farmers Union Iced Coffee is owned by Lion Dairy & Drinks (LDD) and is manufactured in South Australia at the Salisbury Dairy Manufacturing site.

The Farmers Union story started in a big decade for South Australia. Hot on the heels of bringing the pie floater and Cold Chisel to global prominence, 1977 saw Farmers Union Iced Coffee become the next South Australian invention to make a mark on the wider world. We stand proud beside these home-grown heroes. 

Launched as an idea by a co-operative of passionate South Australian Dairy Farmers to boost milk sales, the brand has achieved icon status in South Australia and continues to be the number one selling milk based beverage in the state year after year.

Farmers Union Iced Coffee is proudly South Australian made and almost outsells Coca Cola 2:1[1] in South Australia.  It is a much loved icon and available in Original, Strong and One variants at supermarkets, convenience and independent stores.

 

[1] Source: Aztec SA Convenience Scan, MAT 09.07.17, Impulse Skus ONLY