Our aim is to be our region’s leading beverage and food company, with great brands for every occasion.
Performance
Our portfolio comprises market leading brands across the milk, dairy, juice and cheese categories, including four out of the top 25 grocery brands in Australia – Berri, Dairy Farmers, COON and PURA[1].
We boast three out of the top five beer brands in Australia[1], and as the leading brewer in New Zealand we hold six of the top 10 beer brands in the country.
We know that the key to our continued growth lies in the improved performance of our brand portfolio. We pursue a strategy of focussed, best-practice marketing investment around high-potential brands – some 4-6 percent of net revenue in dairy & drinks and 8-10 percent in beer, spirits & wine.
We continually innovate to meet the current and future needs of our consumers, and drive value in the market for the benefit of all our stakeholders.
This continued focus on brand investment and innovation will help ensure our ongoing business success and market leadership. Find out more about our approach to brand building.
Growing sociability and wellbeing in our world
Our Success
Our aim is to be our region’s leading beverage and food company, with great brands for every occasion.
Performance
Our portfolio comprises market leading brands across the milk, dairy, juice and cheese categories, including four out of the top 25 grocery brands in Australia – Berri, Dairy Farmers, COON and PURA[1].
We boast three out of the top five beer brands in Australia[1], and as the leading brewer in New Zealand we hold six of the top 10 beer brands in the country.
We know that the key to our continued growth lies in the improved performance of our brand portfolio. We pursue a strategy of focussed, best-practice marketing investment around high-potential brands – some 4-6 percent of net revenue in dairy & drinks and 8-10 percent in beer, spirits & wine.
We continually innovate to meet the current and future needs of our consumers, and drive value in the market for the benefit of all our stakeholders.
This continued focus on brand investment and innovation will help ensure our ongoing business success and market leadership. Find out more about our approach to brand building.
[1] Nielsen Top 100 Brands, February 2010